Metamucil Breaks Ad Record With Hilarious “The Turd We Deserve” Campaign

Metamucil Breaks Ad Record With Hilarious “The Turd We Deserve” Campaign
SHARE
THIS



A new in-stool-ment of Metamucil’s ad series has just become a tri-LOG-y as Ms Metamucil, Nugget and Gutsy squeeze into the hard world of poo-litics.

Metamucil’s latest campaign has smashed the record for the most viewed digital ad in Australian history, around double that achieved by 2016’s Australian Lamb ad. It currently has over four million views on YouTube. 

The gut health brand used humour and cultural milestones (the Federal Election) to drive consumer awareness of their brand and spark conversations about gut health. 

The ad has been exceptionally well-received, with plenty of positive comments on YouTube.

One user wrote: “This is why I love this country.”

Another said: “Really wish I had the option to vote for them.”

One user went as far as to say: “Honestly this is the best ad I [have] ever seen.”

Watch the amusing spot for yourself below.

Please login with linkedin to comment

Advertising Metamucil

Latest News

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]