MercerBell Wins Carnival Cruise Line 2017-18 Campaign

MercerBell Wins Carnival Cruise Line 2017-18 Campaign

MercerBell, Australia’s leading Customer Experience Agency, has won the pitch for the 2017 Carnival Cruise Line Campaign.

MercerBell will be responsible for the development of a new campaign which is set to launch in July 2017 across TV, Cinema, OOH, Press and Online.

David Bell, MercerBell’s executive creative director said: ‘The pitch process was highly collaborative and we are immensely proud and excited by the winning concept. We look forward to working closely with Carnival Cruise Line this year and delivering some fantastically creative work.’

Jayne Andrews, marketing director at Carnival Cruise Line added ‘MercerBell really understood our brand and audience. The concepts presented throughout the pitch were bang on and we can’t wait to see the winning route brought to life.’
Credits
Executive Creative Director: David Bell
Art Director: Michael Nikotin, Josh Lobo
Copywriter: Neil Harris, Sophia East
Senior Strategy Planner: Lisa Burprich
Group Account Director: Matt Olanda
Senior Account Manager: Mikaela Humphries

Photo: David Bell, executive creative director at MercerBell




Please login with linkedin to comment

carnival cruise line Quit Victoria

Latest News

Cannes In Cairns 2024 Agenda Revealed!
  • B&T Exclusive

Cannes In Cairns 2024 Agenda Revealed!

An almighty chunk of the Cannes in Cairns presented by Pinterest agenda has been revealed, and there is plenty in store for you. Lead image: Fernando Machado, CMO, NotCo Revellers can expect three days of cracking content from 4-7 June. From global keynotes and marvellous marketers to film directors, professors and all-round media and creative […]

Cannes In Cairns Early Bird Ticket Prices Ending Soon!
  • B&T Exclusive

Cannes In Cairns Early Bird Ticket Prices Ending Soon!

Early bird ticket prices for Cannes in Cairns 2024 are ending soon, so you’ll need to move quickly to save money on the hottest ticket in town (or anywhere!). You have until 31 March to secure your ticket at the discounted price of $1,979.99 inclusive of GST. What’s more, you can get even tastier discounts […]

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries
  • Campaigns

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries

To promote the launch of its latest campaign, ‘Finding Brisbane’s Best Cafe’, The Coffee Commune (TCC) harnessed the power of radio, digital and programmatic OOH. The seven-week campaign also served to increase The Coffee Commune’s membership, and via TFM Digital, it saw a record 39,633 entries garnered (28,774 unique), with 880+ cafes nominated. Teaming up […]