Scrolling through text messages or watching old videos to feel closer to those we’ve lost is part of modern life. Digital platform Memories is allowing a deeper interactive connection with Future Messages, a revolutionary new feature that allows users to send video, text or audio messages to loved ones at any future date.
Created by The Monkeys, part of Accenture Interactive, Memories has released a short film to launch its new Future Messages product feature and showcase how it enables users to remain a relevant part of their family and friends’ lives, even after they have passed.
Directed by Curtis Hill of Good Oil, the powerful film shows the impact and role this feature can play in a family’s life. In this case, a young boy who has grown up without his much-loved grandfather by his side during life’s key milestones, including his eighteenth birthday.
https://www.youtube.com/watch?v=_pqcnDTGpEY&t=1s
Memories Group CEO Tom Ainsworth sees Future Messages as the next stage in the evolution of communicating with our descendants, and a way to honour our own legacies.
“In our culture the bond between generations is less visible despite huge advances in technology. Future Messages aims to use technology to celebrate those ties and gives us the chance to connect with our loved ones at the special moments in their lives and on the dates important to them.
“As someone who has lost his father not too long ago, a message from Dad would have meant a lot to me. I’m thankful this is a gift I can give my kids.”
The Monkeys Melbourne Chief Creative Officer Ant Keogh adds: “Death is always an incredibly sensitive topic, and even more so with this current situation we’re facing. We had to get this story right and we believe Curtis captured the perfect tone for this film which introduces the Memories’ Future Messages product feature to market.”
Campaign Credits:
Client: Memories
CEO: Tom Ainsworth
Chief Marketing Officer: Imogen Griffiths
Creative Agency: The Monkeys, part of Accenture Interactive
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Head of Planning: Michael Derepas
Copywriter: Scott Zuliani
Art Director: Connor Beaver
National Head of Production: Romanca Mundrea
Group Content Director: Sophie Gosper
Production Company: Good Oil
Director: Curtis Hill
D.O.P.: Kieran Fowler
Executive Producer: Simon Thomas & Sam Long
Producer: Tracey Lee-Permall
Editor: Dan Lee @ Arc Edit
Post Production: Blockhead VFX
Grade: Ferguson Rotherham
Production Design: Bethany Ryan
Sound: Rumble Studios
Music: ‘I Went Down To The River’ Written and Performed by Archer Broughton © SFM Publishing Pty Ltd
℗ Courtesy of Skinnyfish Music
Licenced by Sony/ATV Music Publishing (Australia) Pty Ltd
Casting Agent: Natalie Jane Harvie @ Citizen Jane
