SaaS provider Meltwater has defended itself against allegations by media intelligence provider Isentia that it has breached print monitoring contracts.
Isentia announced on Friday that it had gained a court order restraining Meltwater from supplying its customers with content such as TV clips and press clippings from Isentia.
This came after Isentia made an application to the Federal Court seeking urgent injunctions to restrain Meltwater from using its content alleging that Meltwater’s managing director and his wife had breached contracts with Isentia for media intelligence services.
The following statement was sent to B&T from Meltwater on Friday afternoon:
Meltwater willingly consented to the orders on an interim basis without admitting any liability in order to properly meet the allegations, which it will be defending. The allegations are entirely untested. Any suggestion or implication to the contrary is false and any portrayal of this as a finding by the court in favour of Isentia is misleading.
As with all court proceedings, there will be procedural matters, which will be contested and ruled upon by the court. However, it is only the final ruling of the court that determines whether there is a basis to the claim or not.
It will be some time before the court finally rules on the allegations and it is inappropriate for any conclusions to be drawn.
Meltwater would like to reassure its clients that it will continue to service them fully as always.
However, the initial statement by Meltwater was followed up with another one on Friday, which indicated that Isentia had lost its injunction application against its rival.
Today, Meltwater was successful in court. Isentia sought an extraordinary order that was refused by the Court and in turn, Isentia was ordered to pay Meltwater’s costs.
The outcome of today’s hearing is positive for Meltwater. It will be some time before the Court finally rules on the allegations, however, Meltwater intends to strenuously defend the matter.
Meltwater would again like to reassure its clients that it will continue to service them fully as always and we look forward to clearing up misrepresentations that have been made in the media by presenting our facts in the case.
Looking to entice a more progressive audience into the Coopers family, Australia’s largest independent brewery has released a limited edition Hazy IPA. The product has launched via a national OOH and digital campaign in collaboration with Melbourne creative agency, TABOO. TABOO is behind the exciting new illustrative can design, inspired by the Australian landscape. The […]
Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]
BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]