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B&T > Media > Meltwater Hits Back At Isentia’s Allegations Of Misusing Its Content
Media

Meltwater Hits Back At Isentia’s Allegations Of Misusing Its Content

Staff Writers
Published on: 26th June 2017 at 10:11 AM
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SaaS provider Meltwater has defended itself against allegations by media intelligence provider Isentia that it has breached print monitoring contracts.

Isentia announced on Friday that it had gained a court order restraining Meltwater from supplying its customers with content such as TV clips and press clippings from Isentia.

This came after Isentia made an application to the Federal Court seeking urgent injunctions to restrain Meltwater from using its content alleging that Meltwater’s managing director and his wife had breached contracts with Isentia for media intelligence services.

The following statement was sent to B&T from Meltwater on Friday afternoon:

Meltwater willingly consented to the orders on an interim basis without admitting any liability in order to properly meet the allegations, which it will be defending. The allegations are entirely untested. Any suggestion or implication to the contrary is false and any portrayal of this as a finding by the court in favour of Isentia is misleading.

As with all court proceedings, there will be procedural matters, which will be contested and ruled upon by the court. However, it is only the final ruling of the court that determines whether there is a basis to the claim or not.

It will be some time before the court finally rules on the allegations and it is inappropriate for any conclusions to be drawn.

Meltwater would like to reassure its clients that it will continue to service them fully as always.

However, the initial statement by Meltwater was followed up with another one on Friday, which indicated that Isentia had lost its injunction application against its rival.

Today, Meltwater was successful in court. Isentia sought an extraordinary order that was refused by the Court and in turn, Isentia was ordered to pay Meltwater’s costs.

The outcome of today’s hearing is positive for Meltwater. It will be some time before the Court finally rules on the allegations, however, Meltwater intends to strenuously defend the matter.

Meltwater would again like to reassure its clients that it will continue to service them fully as always and we look forward to clearing up misrepresentations that have been made in the media by presenting our facts in the case.

 

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TAGGED: A&E, Advertising Standards Bureau, Fox International Channels
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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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