Have you heard the good news? B&T Bootcamp is back! Following a successful inaugural event last year, one of the best and most educational days on the industry calendar is returning in 2019, presented once again by MediaCom.
In the lead up to this not-to-be-missed event we thought we’d interview some of the amazing mentors you’ll hear from on the day, and their thoughts on all things media, marketing, and advertising. This week, we spoke to Damian Pincus, founder, and creative partner at The Works.
How vital are young people to the media industry?
Young people are key to any business, they represent new blood, new thinking and hopefully challenge the status quo. New skills are learnt at great universities that business can embrace and implement.
How are young people “disrupting” the media industry?
Stuart Marsh at 9 Finance is a great example of someone disrupting the media industry. He took over editorial on 9 Finance and took a lean, more social way to distribute his stories. He grabbed an iPhone, tripod and mic and started broadcasting. This low-cost immediate way of getting stories out has had a massive influence on the success of 9 finance.
What can the industry do to attract and retain young talent?
Initially, we need to be an industry that is attractive to work in. So people and culture initiatives are vital, we need to keep in step with other industries. Flexible working hours, training, respect for time dedicated to expanding their own horizons are some examples. The product we create needs to be celebrated and we need to give talent the opportunity to shape the future.
What’s the biggest challenge young people face in the media industry?
The business is becoming rationalised. Technology is starting to take over and this will continue. But innovation and smart strategic thinking are needed. We must focus on what machines can’t do. Become an insights expert.
How can young people avoid ‘burn-out’ and create a better work-life balance while working in the industry?
Choose the right company to work for.
How important is ‘passion’ in the industry?
Passion is key, it’s addictive to work with people who have it.
How can the industry work towards creating a more diverse workforce?
Fish in different ponds, stop always looking in the same place and expecting to get a different result. Give the recruitment agencies a shake up.
What was your biggest learning as a young ‘adlander’?
Get really good at what you do, and always keep your eyes wide open. And don’t lose sight of what we actually get paid to do. SELL.
If you could re-do the start of your career, what would you change?
Nothing, as it has made me who I am and helped get where I am today.
What wouldn’t you change?
I worked bloody hard when I started as I really knew nothing. I learnt from good people who were generous with their time.
What’s one piece of advice you’d give young people starting out in the industry?
Listen, listen, listen. Then have a point of view.
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both worked together at Accenture Interactive, before co-founding Reactive a digital agency bought by Accenture in 2016, now they’ve combined their knowledge and expertise to create Summon. Summon offers […]
To honour the fantastic feats of the Australian Paralympians, Hootsuite has revealed the top trending hashtags and social media data of the Paralympics. The top trending hashtag during the Paralympics period, #tokyo2020, received over 38,000 tweets and retweets, amounting to 1.7M+ impressions, while other popular hashtags included #paralympics, #readysettokyo and #paraswimming. According to Hootsuite’s research, […]
SOON, a futures think tank focused on human insights, has launched today tracking trends, developments and disruptions across people, products and the planet. Led by internationally renowned futurist, social scientist and trend forecaster Sarah Owen (pictured centre) in partnership with TABOO directors Andrew Mackinnon (right) and James Mackinnon (left), the independently Australian-owned futurist company uncovers […]
ARN’s iHeartPodcast Network Australia has announced a new podcast, SAS Australia Debrief hosted by 2020 recruits Merrick Watts and Sabrina Frederick. The podcast is made for anyone that can’t get enough of Aussie celebs putting themselves through the toughest test of their lives on the Seven Network’s hit show SAS Australia. Or anyone that wishes […]
Rakuten Advertising has launched ‘A 5-Stage Blueprint for High-Performance Affiliate Marketing’, designed to educate and inform both advertisers and publishers about the strategic role that the affiliate channel is now playing in marketing strategies. The blueprint is based on input from members of the Rakuten Advertising International Collective (RAIC), comprising affiliate marketing specialists from leading advertisers […]
Nine has announced the return of State of Originality, Australia’s biggest advertising prize, with $1 million again up for grabs to the brand and agency that creates the most original ad in the 2022 State of Origin Series. This year Nine launched State of Originality, challenging Australia’s marketers to help make State of Origin not […]