Medium Rare Appoints Nick Smith As Group Content Director

Medium Rare Appoints Nick Smith As Group Content Director
B&T Magazine
Edited by B&T Magazine



Medium Rare Content Agency has announced that Nick Smith has joined its executive team in the new role of group content director.

Smith is a publishing executive with over 20 years’ experience in creating and delivering award-winning brand strategies, premium content and digital communications, both locally and globally.

Prior to joining Medium Rare, Smith was CEO of BURO.Global, a digital publishing network, based in London, overseeing 12 territories across Europe, the Middle East and South East Asia.

Previously, he held the position of prestige and lifestyle director at News Corp Australia, where he was responsible for Vogue Australia and GQ Australia.

Smith was also a board member of Medium Rare for three years, supporting the business through its launch stage.

As group content director, he will be responsible for publishing strategies and content outputs across the business, working closely with Medium Rare’s COO, Fiorella Di Santo, who retains responsibility for sales, research, IT, HR and production.

Medium Rare managing director Gerry Reynolds said: “As a previous board member, Nick understands Medium Rare’s business and has enjoyed a good working relationship with its co-founders, Sally Wright and myself.

“He has set up and run a global business. And he has proven experience leading high-performance teams. He is the perfect fit to support Sally, Fiorella and myself as we continue to expand our operations in innovative ways.”

Smith added: “Medium Rare is a stand-out in the content marketing sector, delivering high value for brands through audience insights, premium content and exceptional customer service.

“I’m thrilled to join the business and look forward to working with its talented content teams as we supercharge storytelling innovation for clients and their audiences.”

Medium Rare is a full-service content marketing agency, producing multi-platform content for the likes of David Jones, Coles, Qantas, Bunnings, Foxtel, the Australian Institute of Company Directors, Officeworks, Australian Seniors, Vintage Cellars and Chartered Accountants ANZ.

The company is majority owned by News Corp Australia.




Please login with linkedin to comment

Medium Rare Content Agency News Corp Australia Nick Smith

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]