Medium Rare Appoints Nick Smith As Group Content Director

Medium Rare Content Agency has announced that Nick Smith has joined its executive team in the new role of group content director.

Smith is a publishing executive with over 20 years’ experience in creating and delivering award-winning brand strategies, premium content and digital communications, both locally and globally.

Prior to joining Medium Rare, Smith was CEO of BURO.Global, a digital publishing network, based in London, overseeing 12 territories across Europe, the Middle East and South East Asia.

Previously, he held the position of prestige and lifestyle director at News Corp Australia, where he was responsible for Vogue Australia and GQ Australia.

Smith was also a board member of Medium Rare for three years, supporting the business through its launch stage.

As group content director, he will be responsible for publishing strategies and content outputs across the business, working closely with Medium Rare’s COO, Fiorella Di Santo, who retains responsibility for sales, research, IT, HR and production.

Medium Rare managing director Gerry Reynolds said: “As a previous board member, Nick understands Medium Rare’s business and has enjoyed a good working relationship with its co-founders, Sally Wright and myself.

“He has set up and run a global business. And he has proven experience leading high-performance teams. He is the perfect fit to support Sally, Fiorella and myself as we continue to expand our operations in innovative ways.”

Smith added: “Medium Rare is a stand-out in the content marketing sector, delivering high value for brands through audience insights, premium content and exceptional customer service.

“I’m thrilled to join the business and look forward to working with its talented content teams as we supercharge storytelling innovation for clients and their audiences.”

Medium Rare is a full-service content marketing agency, producing multi-platform content for the likes of David Jones, Coles, Qantas, Bunnings, Foxtel, the Australian Institute of Company Directors, Officeworks, Australian Seniors, Vintage Cellars and Chartered Accountants ANZ.

The company is majority owned by News Corp Australia.

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