Taboola has launched Taboola Header Bidding, a new capability that expands on the company’s native bidding service and several publishers have already adopted the service.
Header Bidding, which expands on the company’s native bidding service that launched in April, lets advertisers use Taboola AI tools and first-party data to connect with 500 million daily active users across IAB-standard display placements on its large publisher network.
This gives advertisers working with Taboola even more visibility in prominent locations across trusted publishers in verticals from local news, sports, entertainment, finance and more
Publishers benefit from Taboola Header Bidding as they can boost monetisation with their existing display ad units. Publishers can tap into native advertising demand working with 15,000 direct advertisers, first party data, and AI. As a result, auction density grows across display ad inventory, resulting in a stronger and healthier display marketplace.
“I’m excited to expand our partnership with 15,000 of our advertisers, providing them a
broader opportunity to reach their target audiences and driving lower acquisition costs,”
said Adam Singolda, founder and CEO at Taboola.
“It is critical to help drive strong performance to advertisers and businesses all around the world, especially during times when social networks and privacy are in play. In working with some of our top publishers, feedback has been incredible. We’re not only able to provide value by generating incremental revenue from existing display placements but also by making the display marketplace healthier. We have a unique proposition given our massive first party dataset, our direct advertisers and AI — and I’m excited to make this available to 9,000 of our publishers in years to come.”
