McCann’s “Radical Act” To Get Its Mojo Back

McCann’s “Radical Act” To Get Its Mojo Back
SHARE
THIS



She’s only been at the helm of McCann Australia for a few months, but already Nicole Taylor has taken some big steps to create the agency she’s always dreamed of.

Speaking to B&T, Taylor (pictured above) believes there is a huge gap for a network agency in Australia to fill by showing real leadership and confidence, and putting creativity properly back on the agenda.

By not accepting the seven out of 10, being a little bolder in how it approaches creative and making sure the conditions for creativity are actually there, Taylor said McCann can capitalise on this huge opportunity and regain its mojo.

“I think some of that’s been lost,” she admitted.

“I’m very excited about the possibilities, and when I look at the agency, I see what it will become as opposed to what it’s been.”

While she relishes her role of being in charge at McCann and making the calls, Taylor said not all of them are easy – particularly the recent departure of the agency’s Sydney managing director, Adam Lee.

“Adam’s had three years here and he’s done some notable things,” she said.

Adam Lee

Adam Lee

“He’s someone who loves this business – you can feel that energy in him – and he’s done some great things over his time here, but we felt it was the right time to make a change.

“This is about a new era for McCann. We’ve got a plan to create an agency that’s going to bring a new type of energy and excitement to the industry, so we’re thinking big, and it demands that we bring some new and different talent to the business.”

McCann hopes to replace Lee within the next three months and, in the meantime, has been on a “re-strengthening exercise” in Melbourne since Deloitte went on a poaching spree at the agency (which you can read about here and here).

Taylor said the agency was also guilty of having one too many freelancers, “which happens when a business is a bit unsure of itself”.

Andrew Woodhood has come on board as creative director, Cinnamon Darvall has been appointed to the newly created head of broadcast role, and Jacquelyn Whelan has joined McCann as an account director.

The agency is also in the middle of finalising some further staffing additions to its Melbourne team.

“Your job’s never done on the talent and people front,” Taylor said.

“It’s a constant opportunity to evolve and create the chemistry and alignment amongst people.

“What we’re doing is a fairly radical act, but on the whole, you’re always trying to get your team right, because they are the true foundations of a great agency.”

Please login with linkedin to comment

Adam Lee Andrew Woodhood Cinnamon Darvall Jacquelyn Whelan McCann McCann Australia nicole taylor

Latest News

Samsung CMO Josh Grace Among Several To Exit Tech Giant’s Corporate Marketing Team
  • Marketing

Samsung CMO Josh Grace Among Several To Exit Tech Giant’s Corporate Marketing Team

Samsung Electronics Australia has confirmed a number of high-profile departures from its corporate marketing team. In a statement to B&T, Samsung said the reorganisation follows “an evolution in the roles required in the team”. “Product marketing has been managed within the respective divisions for several years, which will continue,” the company said. “Corporate marketing remains […]

by B&T Magazine

B&T Magazine
Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Akcelo And Miami Ad School Launch Brand Experience Boot Camp
  • Advertising
  • Marketing

Akcelo And Miami Ad School Launch Brand Experience Boot Camp

Brand experience and innovation company Akcelo has partnered with the Miami Ad School to launch a brand experience bootcamp focussing on the fusion of brand advertising with the future of customer experience. 

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Inclusive Marketing: Microsoft’s Five Mindset Shifts Every Brand Can Make
  • Partner Content

Inclusive Marketing: Microsoft’s Five Mindset Shifts Every Brand Can Make

According to Microsoft’s head of global multicultural & inclusive marketing MJ DePalma, brands must ensure they are building care-centric relationships with their customers. Friendships take work. But most of us would agree that the best of them are not only worth our investment, they’re invaluable. Having friends who empathize with us, consider our needs, have […]

Partner Content

by B&T Magazine

B&T Magazine
New Council For In-House Agencies, The In-House Agency Council, Launches In Australia
  • Advertising
  • Media

New Council For In-House Agencies, The In-House Agency Council, Launches In Australia

Australia’s growing list of in-house agencies now have access to a connected community with the launch of the In-House Agency Council (IHAC) steered by founder and chairman CEO Chris Maxwell. Established with the objective to help marketers maximise their in-house agencies by attracting the best talent, building capability along with benchmarking and sharing industry best […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]