B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • NRL
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • The Growth Distillery
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: McCann’s “Radical Act” To Get Its Mojo Back
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > McCann’s “Radical Act” To Get Its Mojo Back
Advertising

McCann’s “Radical Act” To Get Its Mojo Back

Staff Writers
Published on: 4th September 2018 at 12:09 PM
Staff Writers
Share
3 Min Read
SHARE

She’s only been at the helm of McCann Australia for a few months, but already Nicole Taylor has taken some big steps to create the agency she’s always dreamed of.

Speaking to B&T, Taylor (pictured above) believes there is a huge gap for a network agency in Australia to fill by showing real leadership and confidence, and putting creativity properly back on the agenda.

By not accepting the seven out of 10, being a little bolder in how it approaches creative and making sure the conditions for creativity are actually there, Taylor said McCann can capitalise on this huge opportunity and regain its mojo.

“I think some of that’s been lost,” she admitted.

“I’m very excited about the possibilities, and when I look at the agency, I see what it will become as opposed to what it’s been.”

While she relishes her role of being in charge at McCann and making the calls, Taylor said not all of them are easy – particularly the recent departure of the agency’s Sydney managing director, Adam Lee.

“Adam’s had three years here and he’s done some notable things,” she said.

Adam Lee
Adam Lee

“He’s someone who loves this business – you can feel that energy in him – and he’s done some great things over his time here, but we felt it was the right time to make a change.

“This is about a new era for McCann. We’ve got a plan to create an agency that’s going to bring a new type of energy and excitement to the industry, so we’re thinking big, and it demands that we bring some new and different talent to the business.”

McCann hopes to replace Lee within the next three months and, in the meantime, has been on a “re-strengthening exercise” in Melbourne since Deloitte went on a poaching spree at the agency (which you can read about here and here).

Taylor said the agency was also guilty of having one too many freelancers, “which happens when a business is a bit unsure of itself”.

Andrew Woodhood has come on board as creative director, Cinnamon Darvall has been appointed to the newly created head of broadcast role, and Jacquelyn Whelan has joined McCann as an account director.

The agency is also in the middle of finalising some further staffing additions to its Melbourne team.

“Your job’s never done on the talent and people front,” Taylor said.

“It’s a constant opportunity to evolve and create the chemistry and alignment amongst people.

“What we’re doing is a fairly radical act, but on the whole, you’re always trying to get your team right, because they are the true foundations of a great agency.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: McCann, McCann Australia, nicole taylor
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?