McCann Unveils “Defiant Girl” Statue On New York’s Wall Street

McCann Unveils “Defiant Girl” Statue On New York’s Wall Street
SHARE
THIS



Ad agency McCann New York has unveiled a statue of a young girl staring down Wall Street’s famous “Charging bull” as part of International Women’s Day.

The sculpture, titled “The Fearless Girl”, was made by artist Kristen Visbal and was funded by McCann’s client State Street Global Advisors (SSGA).

The installation is supposed to symbolise the power of women in leadership roles and bring attention to the lack of women in corporate boardrooms.

McCann did get permission to erect the sculpture and plans to keep it there for at least a week. Images of the art piece have already made news sites around the globe.

Interestingly, the “Charging Bull” was installed outside the stock market without permission in 1989. It was the work of artist Arturo Di Modica and was supposed to symbolise strength following the stock market crash of 1987. Locals loved it so much it’s stayed ever since.

Commenting on “The Fearless Girl” sculpture, Ron O’Hanley, president and chief executive officer of SSGA, said:“We believe good corporate governance is a function of strong, effective and independent board leadership. A key contributor to effective independent board leadership is diversity of thought, which requires directors with different skills, backgrounds and expertise.

“Today, we are calling on companies to take concrete steps to increase gender diversity on their boards and have issued clear guidance to help them begin to take action.”

Please login with linkedin to comment

Advertising Standards Bureau Defiant Girl Google Trends mums

Latest News

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]