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Reading: McCann Sydney Nabs DDB Creatives
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B&T > McCann Sydney Nabs DDB Creatives
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McCann Sydney Nabs DDB Creatives

Andrea Sophocleous
Published on: 22nd April 2015 at 10:00 PM
Andrea Sophocleous
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Just as incoming managing director Adam Lee takes the leadership reins at McCann Sydney, the agency has appointed highly experienced creatives Lazrus Simons and Duncan Shields to its creative ranks.

The duo joins McCann Sydney’s growing creative department as creative group heads, working closely with executive creative director Dejan Rasic. They were most recently at DDB Sydney, where they worked on clients including Telstra, McDonald’s, Volkswagen, Westpac and Wrigley’s.

McCann creatives B&T

“Lazrus and Duncan are great guys and bring a huge dose of talent to our department. They’ve worked across a wealth of brands and are true idea people – regardless of the medium. I can’t wait to see them make a difference at McCann Sydney,” Rasic said.

Simons is an award-winning creative with over 10 years’ experience in all things copy and advertising across the Asia-Pacific region for the likes of Mojo, JWT, BBDO, BallantyneTaylor and The Brand Shop before DDB Sydney. He has also spent a couple of years in Cambodia helping pioneer their relatively new advertising frontier. Awarded at both Cannes and Spikes, Simons has also tasted success as a musician and was once New Zealand’s speed dating champion.

Shields’s creative career spans 11 years and two continents. In London, he created large-scale online experiences for Shell, HSBC, Vodafone, European Champions League and Ferrari motorsport.

Since he’s been in Australia, Shields took on the role of CD Australia & New Zealand at the world’s largest global startup agency with WPP, Enfatico, before joining the DDB Group in 2010 where he, among other things, invented Facebook audio status updates, created award-winning work for Volkswagen and was the architect of an entire (fictional) planet of characters for Telstra.

Simons said: “With some great clients and brands at McCann; a clever management team; an ECD you’d take a bullet for; and a seriously talented creative department, I think we’ve got the opportunity to make some magic happen.”

Shields added: “Innit.”

Ace!

 

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TAGGED: David Jones, Instagram ads, McCann Sydney
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By Andrea Sophocleous
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Andrea Sophocleous is a journalist by training who has turned her skills to brand storytelling. She has a passion for stories well told, across all platforms and at all times. A social creature by nature, she makes a natural PR practitioner – and has the contacts list to prove it. As a journalist, Andrea specialises in covering the media, marketing and advertising industries; business, finance and property; and has also written extensively on technology, health and lifestyle. At a glance: • Sixteen years’ experience as a journalist, sub-editor, editor (print and online), PR consultant and communications specialist. • Specialise in covering the media, marketing and advertising industries, creativity, business, finance, property and lifestyle. • Experience in ghost writing opinion pieces and blogs. • Commissioned by businesses to create content for marketing material, content marketing initiatives, websites, annual reports, awards submissions and case studies. • Extensive experience in running an editorial team, staff management, budgeting, briefing journalists and photographers.

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