M&C Saatchi has appointed Shelley Parsons executive creative director (left in main photo) and Ben O’Brien (right) deputy ECD on Woolworths.
Parions has been lured back home to Australia after 20 years overseas. She joins from her most recent role as Global Creative Director for Levi Strauss & Co in San Francisco, where she was a part of the creative leadership team for over seven years overseeing the in-store, eCommerce, digital, social and environmental, while also leading collaborations with Walmart and Amazon.
At M&C Saatchi Parsons will be leading the creative team at Greenhouse, the bespoke model which is part of the Woolworths Group ecosystem. She’ll be leveraging her experience working with some of the world’s biggest brands in a 20+ year working-walkabout through San Francisco, New York and London at agencies including DDB and Publicis.
Parsons said: “I couldn’t be more excited to partner with Ben to help drive the ambition of the iconic Woolworths brands. The work the entire team has done over the past few years has been transformational, and the appetite to explore even further is real and ongoing. Being back home in Australia is just the cherry on top for me.”
Ben O’Brien joins M&C Saatchi bringing with him over 20 years of experience as a creative leader in the Australian market. After leadership roles at DDB Sydney and JWT Sydney, he ran his own agency, O’Shea & O’Brien, for 6 years before it was merged into Banjo Advertising over 5 years ago.
He has picked up metal at award shows around the world and has worked with an impressive range of blue-chip clients, including McDonald’s, Red Bull, Volkswagen, and most recently Microsoft, including Xbox. He’s also found time to tutor AWARD School for over 10 years, including running the school for 2 years as Head Lecturer.
O’Brien commented: “I’m absolutely stoked to partner with Shelley and the fantastic Woolworths team to help steer this truly iconic Australian brand. What an honour. The whole Greenhouse has been incredibly welcoming. They’re the perfect combination of talented and nice and there are some really exciting developments in the works. I couldn’t be happier.”
The duo will be working closely with the exceptional and long-standing CDs and teams dedicated to Woolworths, as well as having the opportunity to bring new talent into the team.
“I’m really pleased to be able to finally announce Shelley and Ben as the new creative leaders of The Greenhouse. Shelley is a complete Unicorn. In her time at Levi’s she revolutionised their in-house creative offering; building teams of makers who brought culturally relevant ideas to market at speed at a global level. She’s also a proven leader with great vision as to how modern brands should show up and the whole Group will benefit from her expertise. In thinking about the shape of the work we want to make, Ben just made sense as the perfect 2iC. He’s not only a natural leader and entrepreneur but is a class writer that completely understands the Aussie tone of voice so critical to the Woolworths brand. He also created the ‘Tall Jan is malicious’ spot for All Bran, that still makes me laugh. These two have hit the ground running already and we’re all pumped to have them onboard,” said Cam Blackley, chief creative officer at M&C Saatchi Group AUNZ.
Nick Chapman, group creative and brand director at Woolworths Group, added: “We’re thrilled to welcome Shelley and Ben to the Woolworths team. With a powerful combination of local and global experience, and agency and brand-side success, we’re incredibly excited about the impact their combined creative leadership will have on Woolworths Group.”
Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]
As part of NewCorp’s announcement of Q4 and financial year results, it has been revealed that Foxtel recorded several wins including a 13 per cent rise in paid subscribers up to 4.4 million. The rise in subscribers has been contributed to growing interest in sports streaming service Kayo and recent addition BINGE. Kayo reached a […]
Kraft Heinz has named TBWA\Sydney creative agency of record for Golden Circle in a closed pitch process, making it responsible for the entire beverages portfolio including the development of the Golden Circle Masterbrand. Having begun its operation in 1947 in Queensland, Golden Circle has become a household staple and an iconic brand through the ages. […]
The Block’s tree change is a lesson: If something isn’t broken, don’t fix it, but there’s nothing wrong with some new paint. This season of The Block reveals the reality show stepping away from the city lights and heading rural. The new season premiered on Sunday and saw The Block contestants land in Gisborne, Victoria. It was a calculated risk […]
Charles Darwin University has appointed Edge as creative agency of record following a competitive pitch, and tasked the agency with helping it evolve its brand platform to build a deeper connection with Territorians and promote the University nationally. The win will see Edge take on creative responsibility for ongoing development of the CDU brand, as […]
We Are Social is bolstering its cultural insights offering with the promotion of Susie Hogarth (lead image) to the role of global head of cultural insights. Hogarth, the former senior research and cultural insights director for We Are Social UK, takes over the global role from Lore Oxford who has left the company. Hogarth will […]
WeAre8 has announced nine commercial partners, along with 10 impact partners who have rallied behind the groundbreaking social media app that inspires you, is good for the planet, free-from-hate, puts money in your wallet and celebrates and champions good in the world in just eight minutes a day. Commercial partners who are leveraging the sustainable, […]
Digital consultancy G Squared has appointed former Sydney Swans senior marketer, Billy McLean (right in lead image), as head of strategy and former Qantas marketer, Kate Duffield (left), as head of SEO and content in newly created roles. McLean and Duffield join the Sydney-headquartered agency following a repositioning focussing on consulting services across SEO, paid […]
The Reload Group has announced a new global role for Marnie Whitten (lead image), who was elevated to the position of global director of innovation. After 12 years at Reload, which has seen Whitten direct a number of key business units across the business, the promotion reflects the growth that Reload has seen across the […]
SCA has developed a world first dynamic sport campaign that delivers live AFL and NRL Friday night game scores inside audio ads on broadcast and digital audio platforms, in partnership with McDonald’s. The API campaign uses live sports data to reflect the AFL and NRL Friday night match scores in real time, adapted according to […]
Realtime media monitoring provider Streem has today announced the release of its State of Australian Media Report for August 2022, exploring 10 key media industry trends from 2022 so far. You can download a copy of the report HERE. Investigating issues such as the impact of the new federal government on the media industry, slowing […]
Independent communication and customer experience agency CX Lavender has appointed Adam Washington (lead image) as its chief executive officer. His appointment follows an extensive search, and is made as the agency prepares to celebrate its 25th birthday in November 2022. Washington joins with over 15 years’ experience leading Australian digital and communications teams, most recently […]
In the wake of The Block returning on Sunday night, 9Podcasts has announced the launch of The Official Block Podcast, hosted by Shelley Craft. The new production will run alongside the 18th season of The Block, in which five teams must each build a 500-square metre homestead, with a room reveal every Sunday night. The […]
PHD Melbourne has announced the promotion of two members of its leadership team – Kathryn Weatherlake (left in lead image) is to take on the new role of general manager – retail, while Lizzy O’Connor (right) is elevated to the role of group business director. The new appointments, effective immediately, reflect the continued growth of […]
In this guest post, Icon Agency’s strategy director Mat Crompton (lead image) talks the importance of behaviour change and why it’s so much trickier to get the message out for advertisers talking to audiences in their millions… Changing human behaviour is crucial to meeting the challenges facing society today. The climate emergency, on-going and re-emerging […]
The first major exhibition of advertising and communication design in the NGV’s history, The Rigg Design Prize 2022 highlights the creativity underpinning the work of eight leading Australian-based agencies. For the exhibition, each agency will develop a suite of campaign assets – including billboards, street posters and moving image – to celebrate how creativity can […]
After 11 months of quietly building up their new business Queen Charles, Alex Carr (pictured, left) and Jon Kelly (pictured, right) have finally found enough time to launch their brand and experience consultancy to the wider market. Based in Sydney, Queen Charles aims to help businesses of all shapes and sizes consistently stand out and […]
Dentsu International has announced the appointment of Michael Bass (pictured) as chief trading officer, media, Dentsu Asia Pacific. With over 20 years’ experience, Bass’ career has included a range of senior investment and trading roles across the media sector. Bass spent seven years at IPG Mediabrands as trading director of Initiative and subsequently moved on […]