M&C Saatchi has created a campaign for the nation-wide launch of express alcohol delivery service, BWS On Demand.

The delivery service aims to help Australians who have forgotten to stock the fridge, missed a special occasion or when unexpected visitors pop in. Now available from more than 340 BWS stores including the metro areas of Sydney, Brisbane, Melbourne, Adelaide, Gold Coast and Perth, BWS On Demand delivers chilled drinks in an hour.

The cheeky and slightly irreverent campaign demonstrates how BWS On Demand acts as a rescue service that saves Australians from getting booze themselves whenever the situation is critical.

Cam Blackley, chief creative officer at M&C Saatchi, said: “Most of us can relate to a time when the drinks situation has become an emergency. And while it’s trendy for brands to talk about helping their customers, we’re proud to work with one that delivers it – in about an hour.”

The fully integrated campaign – executed across out-of-home, street furniture, radio, digital and social – launches on August 22.