M&C Saatchi Group’s 1440 Shuts Up Shop

M&C Saatchi Group’s 1440 Shuts Up Shop

Advertising and marketing network M&C Saatchi Group has confirmed it will cease operations for retail division 1440.

An M&C Saatchi spokesperson told B&T: “Three years ago, we saw an opportunity for 1440, a retail division of the M&C Saatchi Group.

“However, increasingly, we found the two agencies working alongside each other and it didn’t make sense to have two brands in the market.”

The spokesperson said 1440’s employees and clients will remain within the M&C Saatchi Group.

According to 1440’s website, its clients included Barbeques Galore, BWS, Commonwealth Bank, Freedom, Lexus, Little Bud, NRMA Insurance, Sydney Airport, The Athlete’s Foot, The College of Law, Woolworths and Wotif.

The move comes after M&C Saatchi Group merged its sponsorship and experiential business, M&C Saatchi Sport and Entertainment, with its consumer PR business, Hidden Characters, last month.




Please login with linkedin to comment

1440 M&C Saatchi Group

Latest News

AZK Media Launches Customer Catalyst As Demand For Video Content Grows
  • Advertising

AZK Media Launches Customer Catalyst As Demand For Video Content Grows

Technology PR and marketing agency AZK Media, has launched a pure play video-content business called ‘Customer Catalyst’ as demand for premium video content continues to surge. Lead image: Wayne Williams & Azadeh Williams Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing […]

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm
  • Advertising

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm

Digital consultancy G Squared has launched a performance media creative division that will be led by The Hallway’s former general manager, Chris Murphy. The new capability enables G Squared clients to tap into a team of creative specialists who will develop, optimise and scale effective campaigns across digital media channels. G Squared said that it […]

Want your business to become more competitive? Invest in people
  • Opinion

Want your business to become more competitive? Invest in people

Learning and development can sometimes fall into the “nice to have” bucket – but John McNerney, managing director AUSEA at Yahoo, makes the case that in a tech-driven age marketing leaders should prioritise their employees’ development if they want to get a leg up on competitors. Good businesses are like ships. They’re places where everyone […]

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
  • Marketing

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]