M&C Saatchi has made significant boost to its digital firepower with the appointment of Claire Van Heyningen to group head of digital and Chris James to group digital CD.

Van Heyningen and James will join M&C Saatchi digital strategy director Michael Sinclair to drive and shape contagious integrated solutions across the M&C Saatchi Group.

Van Heyningen has more than 17 years in an array of management and leadership roles with a strong focus on technology, business development and people. Most recently she was One Green Bean digital client service director following five years at Host where she rose to head of digital.

She has worked across a breadth of clients, including Toyota, Virgin Mobile, Coca-Cola, Bankwest and Tourism Western Australia, and was a key driver of projects that achieved brilliant results.

With a digital career spanning over 20 years, James is one of the most awarded digital creatives in the Australian market.

In recent years he has been ranked the number two digital CD globally at Cannes by the Won Report and the top-ranked digital CD in Australasia by Campaign Brief.

Since 2000 he has founded two creative businesses: Rhubarb & Custard and The Farm Digital; built two highly-awarded digital departments: at TEQUILA and BMF before heading up the digital offering at Ogilvy & Mather.

At M&C Saatchi James will be responsible for the digital creative output of the entire M&C Saatchi Group that comprises ten businesses.

Sinclair, who joined M&C Saatchi from Droga5 in December, has been at the forefront of digital strategy for nearly a decade in Sydney, London and Auckland and has made a big impact for the agency’s key clients over the past six months.

M&C Saatchi CEO Jaimes Leggett said: “Claire, Chris and Michael are pioneers in the digital space with a brilliant track record of consistently producing the sorts of interactive solutions that people just can’t help but engage with.

“They’ve worked at some of the best agencies, on some of the best clients, producing some of the best work in the industry. They make a brilliant addition to our already formidable digital offering.”

Van Heyningen said: “It is an amazing time to be joining M&C Saatchi, a business that is investing heavily to reshape itself with the future firmly in mind.