MAXMEDIALAB has won Jaguar Land Rover as its newest publicity client. As a result MAXMEDIALAB will lead publicity and communications for Jaguar Land Rover in Australia.
The scope spans strategic media relations, elevated storytelling, and the curation of considered brand moments that articulate the brand’s enduring values of design excellence, craftsmanship, and contemporary luxury relevance.
Working in close alignment with the brand, MAXMEDIALAB will focus on building narrative depth and cultural resonance – ensuring Jaguar Land Rover is not only present in market but meaningfully positioned within the broader luxury conversation.
“Jaguar Land Rover embodies a distinguished legacy of exceptional design, modern luxury and quiet confidence. Across the House of Brands – from the refined elegance of Range Rover to the uncompromising capability of Defender, the spirit of exploration inherent in Discovery, and the bold, reimagined future of Jaguar – each marque reflects a unique and highly disciplined design philosophy. We are honoured to be entrusted with the stewardship of their communications in Australia,” said Lynette Phillips, chief executive officer of MAXMEDIALAB.
Jaguar Land Rover joins MAXMEDIALAB’s roster of clients, including Hermès, Ralph Lauren, Paspaley, La Prairie, Giorgio Armani, DOMA Group, Franck Muller, and LARK Distillery.
