MasterChef has again arrived to save Ten’s bacon, with last night’s debut pulling in an impressive 1.06 million viewers according to OzTam figures. The result was 50,000 more on last year’s debut.
However, the night belonged to Nine’s The Voice which pulled in 1.17 million viewers and propelled Nine to the number one spot last night with 28.6 per cent audience share. Seven was second with 26 per cent, Ten scored 21.2 per cent, the ABC 18.1 per cent and SBS 6.1 per cent.
Meanwhile, media intelligence company Meltwater monitored the social media chat around last night’s MasterChef debut.
It found that the show’s debut was extremely well received with the majority of social conversations being very positive, and around viewer’s excitement for the return of the series.
Viewers in the UK were also excited, but was sad that they won’t be able to watch it at the same time as Australia. Some 54.1 per cent of the conversations were deemed positive, 25.3 per cent neutral and 20.4 per cent as negative. There were 2,059 conversations in total.
When it came to negative sentiment, most of it was around the issue of Masterchef judge, George Calombaris and recent allegations of him underpaying staff at his restaurants.
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.