MasterChef Debuts With A Respectable 1.06 Million

MasterChef Debuts With A Respectable 1.06 Million
B&T Magazine
By B&T Magazine



MasterChef has again arrived to save Ten’s bacon, with last night’s debut pulling in an impressive 1.06 million viewers according to OzTam figures. The result was 50,000 more on last year’s debut.

However, the night belonged to Nine’s The Voice which pulled in 1.17 million viewers and propelled Nine to the number one spot last night with 28.6 per cent audience share. Seven was second with 26 per cent, Ten scored 21.2 per cent, the ABC 18.1 per cent and SBS 6.1 per cent.

Meanwhile, media intelligence company Meltwater monitored the social media chat around last night’s MasterChef debut.

It found that the show’s debut was extremely well received with the majority of social conversations being very positive, and around viewer’s excitement for the return of the series.

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Viewers in the UK were also excited, but was sad that they won’t be able to watch it at the same time as Australia. Some 54.1 per cent of the conversations were deemed positive, 25.3 per cent neutral and 20.4 per cent as negative. There were 2,059 conversations in total.

When it came to negative sentiment, most of it was around the issue of Masterchef judge, George Calombaris and recent allegations of him underpaying staff at his restaurants. 




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