Launch marketing specialists, Five by Five, has expanded into Australia by opening an office in Sydney and picking up the account for games publisher Riot Games.

CEO, Matt Lawton will take charge of operations and be responsible for growing the business.

“We’ll leverage our insights in entertainment and consumer products to build on the success we’ve had in other markets,” Lawton said.

Five by Five has already delivered local projects for Mattel earlier this year and with the regional Riot Games account covering PR, Social and Experiential, Lawton believes the agency is poised for growth.

“With offices in the UK and US, we now have the ability to deliver global campaigns,” continued Lawton.

“We’re working hard to foster collaboration between offices and maintain the Five by Five ethos of strength and clarity.”

Five by Five’s first activity for Riot was an international esports event in Melbourne at Margaret Court Arena in November.

Five by Five has also won the GlamCorner PR account and been awarded the chance to launch camel milk from Australia’s first commercial grade camel farm.

“We’re thrilled to land such exciting clients so early on,” said Larissa Rembisz, Five by Five client director.

“Launches are hard work but we’re setup to nail them.”