Marcel Sydney and mining and metals company Rio Tinto have launched a campaign to raise $20 donations for its community partner, the Royal Flying Doctor Service (RFDS), by letting the $20 note speak for itself.
Unknown to most, Reverend John Flynn, founder of the RFDS is actually featured on the Australian $20 note.
So to drive donations, they created a world-first mobile experience that brings him back to life so, for the first time, the very thing they want you to donate asks you to do it.
Using pioneering AR technology through a browser, you simply scan the $20 to discover that the history and the future of one of the most beloved Australian organisations has always been in your hands.
Visit www.keepflynnflying.com on your mobile phone and scan a $20 note for the full experience.
Rio Tinto CEO Iron Ore, Chris Salisbury said: “The health and safety of our people and the communities where we operate are critical to Rio Tinto.
“That’s why we’ve been proud to support the wonderful work of the Royal Flying Doctor Service for the past 35 years.
“In recent times we have committed $10 million to support the RFDS’ two new state-of-the-art jet aircraft which ensure patients anywhere in Western Australia can be reached within approximately three hours.”
Salisbury continued: “While these jets are a great asset to WA, it costs a lot of money to keep them in the sky.
“That’s why we’re now raising funds to ensure the RFDS can continue their vital services across the state.
“We’re calling on Australians to help ‘Keep Flynn Flying’, with Rio Tinto matching all donations up to $100,000.”
Rio Tinto has already committed $22.5 million of funding which includes $10 million towards two new Rio Tinto LifeFlight PC-24 jets but will also match donations by the general public up to $100,000.
RFDS CEO, Rebecca Tomkinson said: “The new Rio Tinto LifeFlight PC-24 jets are a game changer in aero medical care, enabling reduced flight times and increased capacity for patients and medical teams.
“We are delighted to partner with Rio Tinto to raise awareness about the Royal Flying Doctor Service and encourage public donations to keep our vital service in the air through this unique mobile experience.”
Marcel Sydney associate creative directors Facundo Martinelli and Daniel Galeano said: “The RFDS is one of the most quintessential Aussie organizations.
“We loved being a part of this project and are excited to bring the RFDS’ legacy to life through innovation.
“But best of all, the message has always been in every Aussies’ hands, people just don’t know it yet. And with a new $20 note soon coming into circulation, we wanted to say goodbye by making the best use of it.”
Client: Rio Tinto and Royal Flying Doctor Service
Creative Agency: Marcel Sydney
Facundo Martinelli, Associate Creative Director
Daniel Galeano, Associate Creative Director
Ryan Bernal, Managing Director
Knox Cassidy, Senior Account Manager
Simon Davis, Senior Integrated Producer
Michael Demosthenous, Senior Producer
Animation Production company: Might Nice http://mightynice.com.au/
Director : Simon Robson
ECD : Darren Price
Designer : Bonnie Forsyth
3D model and surface : Greg Petchkovsky, Billy Harrison, Trent Rogan
Rigging : Tessa Eden
Animation : Chris Breeze, Duncan MacLaren
Compositor : Supriya Bhonsle
Technical Director : Trent Rogan
Head of Studio : Jeremy Howdin
Senior Producer : Tina Braham
Junior Producer : Diana Angelius
Technology Production Company: Pasto www.thepasto.com
Technical Lead: Agustín Mendé
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]