Global brand communications agency, Manifest has today announced the appointment of Kostas Karanikolas (main photo, left) to lead its international creative team as global executive creative director (ECD).
Karanikolas joins from WPP where he was also global executive creative director, following his decades of experience in senior creative roles at Saatchi & Saatchi, RAPP, Crispin Porter + Bogusky and BBDO.
He will now lead Manifest’s global creative and production teams as the agency continues to attract international brands looking for unified creative strategy.
“Manifest has already forged a global reputation from bold creative work that has redefined entire categories, let alone companies,” said Karanikolas.
“There is a collective focus here to do significant work and this is a team that not only understands how to come up with ‘the big idea’ but to deliver it with impact and efficacy too. It’s a compelling proposition for brands looking for an alternative to the same old global networks.”
“I find the independent agency model to be more nimble, original and unfiltered, responsive and entrepreneurial. With its unified creative offering, global reach and focus on innovation, it’s clear to see how Manifest has become a star in the ascendant, and it’s very exciting to be a part of the next chapter of their journey,” he added.
Karanikolas will also be responsible for Manifest’s creative output across its Melbourne, London, Manchester, New York and Stockholm studios, steering a global creative team working with reputable brands such as Logitech, Tommee Tippee and Gousto.
“Bringing someone of Kostas’ calibre on board is a statement of intent for us as we continue to expand our creative horizons across the group,” said Manifest founder and group CEO, Alex Myers (main photo, right).
“He brings with him not just experience, but enthusiasm and passion for his work that has already inspired our creative teams. It’s a very exciting time for the agency.”
Western Australian retailer Liquor Barons has partnered with audience engagement platform Komo to make weekly bottle shop runs more special. To launch its new engagement hub, the team at Liquor Barons are giving away a $5000 audio package through an Aussie Slang trivia challenge for users. Hub visitors can also engage in a Gage Roads […]
Interpublic Group has announced that Team Dynamic has been appointed the regional production and operations partner for the BMW Group in nine markets following a competitive multi-agency pitch. The win consolidates remit across eleven markets with IPG, following Team Dynamic’s appointment as production partner in Japan and India in early 2021. New markets include Australia, […]
Aussie food tech company and meat-free specialists, All G Foods, has commissioned Sydney-based agency, The One Centre to lead the positioning and branding for its stable of brands. The One Centre will now be responsible for all of All G Food’s positioning and branding, as well as that of plant-based ‘meat’ brand Buds, creating the […]