New proposed restrictions on alcohol advertising in NSW will destroy the economics of professional sport in Australia, the country’s major sporting codes have told a parliamentary committee.
Football Federation Australia, the AFL, the NRL, Tennis Australia, Cricket Australia and Netball Australia have banded together to oppose a new bill in NSW for alcohol advertising restrictions, according to ABC News.
The bill’s provisions include making it an offence to air an alcohol ad or benefit from displaying one.
Supporting the bill are health and medical groups such as the Cancer Council, the Australian Medical Association and the College for Emergency Medicine.
ABC News reported that The Coalition of Major Professional and Participation Sports (COMPPS) – the body representing the sporting codes – told the committee that the proposed restrictions would deny broadcasters a significant chunk of ad revenue.
“This will have a corresponding negative impact on sports’ rights fees,” COMPPS said.