Lite n’ Easy has announced it is a major partner of the 2020 season of The Block.
After the success of last year, Lite n’ Easy will again be fuelling the Blockheads throughout this season ensuring they have healthy and nutritious meals to get them through the renovations with plenty of energy and sustenance.
Former Blockhead, Deb Saunders says, “Physical energy and brainpower is a major advantage, the benefits they’ll get from eating Lite n’ Easy this season will surprise them all! It was the most challenging thing I have ever done.”
Head of Lite n’ Easy Dennis Stark says, “Our decision to remain a partner was a no-brainer because of the show’s existing stable of trusted household Australian brands and how much it helped all of the contestants last year, many of whom are still eating and loving our meals.”
“Despite so many other quick meal options in the market, our brand remains strong, proving itself to Australians who want nutritious, delicious, perfectly portioned meals they can trust,” added Dennis.
Head of Nutrition and Accredited Practising Dietitian, Maryl-Ann Marshall says “Any fastpaced, stressful environment calls for healthy meals, as it is not just important for physical health, it is also vital for mental health too. We know this now more than ever as significant research is proving our minds needs to be nourished with the right food too.”
Contestants will be treated to breakfast, lunch, dinner and snacks every day, saving precious time to focus on the renovation tasks ahead.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
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