Soft drink manufacturer Pepsi appears to have finally put its Kendall Jenner nightmare behind it, unveiling its latest global campaign headed by football royalty, Lionel Messi.
The Barcelona striker is joined by the likes of Real Mardid’s Marcelo Vieira and Toni Kroos in a campaign that ties in the brand’s sponsorship of this year’s UEFA Champions League (a competition between Europe’s top clubs).
Alongside the TVC, the campaign includes OOH, digital and on-pack promotions. Check out Lionel and co’s work below:
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]
DoubleVerify has today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, […]