Soft drink manufacturer Pepsi appears to have finally put its Kendall Jenner nightmare behind it, unveiling its latest global campaign headed by football royalty, Lionel Messi.
The Barcelona striker is joined by the likes of Real Mardid’s Marcelo Vieira and Toni Kroos in a campaign that ties in the brand’s sponsorship of this year’s UEFA Champions League (a competition between Europe’s top clubs).
Alongside the TVC, the campaign includes OOH, digital and on-pack promotions. Check out Lionel and co’s work below:
https://www.youtube.com/watch?v=hPjjByYiiqE