Soft drink manufacturer Pepsi appears to have finally put its Kendall Jenner nightmare behind it, unveiling its latest global campaign headed by football royalty, Lionel Messi.
The Barcelona striker is joined by the likes of Real Mardid’s Marcelo Vieira and Toni Kroos in a campaign that ties in the brand’s sponsorship of this year’s UEFA Champions League (a competition between Europe’s top clubs).
Alongside the TVC, the campaign includes OOH, digital and on-pack promotions. Check out Lionel and co’s work below:
Australian tech consultancy Engaging.io has scored a major business win with the appointment by a leading Texas-based US National Basketball Association (NBA) team to revolutionise its marketing and communication strategies. The powerhouse NBA franchise turned to Sydney-headquartered Engaging to spearhead a major HubSpot implementation, driving greater efficiencies, personalisation and a more seamless experience for fans. […]
Dentsu Queensland has formed a strategic partnership with DeadlyScience, an organisation that provides science, technology, engineering and maths (STEM) resources to Aboriginal & Torres Strait Islander students across Australia. The partnership is in collaboration with UnLtd, which helps connect the media and marketing industries with charities helping children and young people at risk. This is […]