LinkedIn is making one of its biggest moves yet to tackle the flood of AI-generated content on its platform, introducing a new feature that allows users to report posts they believe have been written by artificial intelligence.
The Microsoft-owned professional network has launched a new ‘Seems like AI slop’ button, allowing members to flag posts they believe are inauthentic or overly reliant on generative AI.
The move marks a significant shift for LinkedIn, which has embraced AI across much of its product suite in recent years. Now, the platform is signalling that while AI has a place, authenticity matters more.
In a post announcing the changes, LinkedIn chief product officer Hari Srinivasan said tackling AI-generated spam had become one of the company’s top priorities.
“AI slop is a top priority for all of us. We really care about this. People come to LinkedIn to connect with real people and share their real perspectives, ideas, and expertise,” he said.
Srinivasan said the changes are designed to make LinkedIn feel more human and ensure genuine expertise isn’t drowned out by low-quality, AI-generated posts.
The new reporting button forms part of a broader effort to reduce the amount of AI slop appearing across users’ feeds. LinkedIn is also introducing new AI classifiers to detect low-quality or heavily AI-generated content, reducing its visibility in recommended posts outside a user’s network.
User reports will help train those systems over time, providing another signal to improve detection.
In another notable change, LinkedIn is scrapping its AI-powered “enhance your post” feature, which rewrote users’ content. Instead, it will replace the tool with a proofreading feature designed to improve grammar and clarity without changing a person’s voice.
The platform is also stepping up its fight against automation, revealing it now blocks hundreds of thousands of automated comment attempts every day, alongside millions of other automation attempts over the past few months.
Meanwhile, creators whose content is repeatedly perceived as overly AI-generated will begin receiving private dashboard notifications, alerting them when users believe their posts come across as inauthentic. LinkedIn hopes the feedback will encourage people using AI as a writing aid to retain more of their own voice.
The announcement comes as online platforms increasingly push back against AI-generated content amid growing concerns that automated posts are overwhelming the web.
Newsletter platform Substack recently introduced AI detection tools through a partnership with Pangram, while Cloudflare has warned bot traffic across the internet now exceeds human-generated requests for the first time.
