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Reading: Nike Sues Over Lil Nas X ‘Satan Shoes’ Following Social Media Uproar
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B&T > Marketing > Nike Sues Over Lil Nas X ‘Satan Shoes’ Following Social Media Uproar
MarketingMedia

Nike Sues Over Lil Nas X ‘Satan Shoes’ Following Social Media Uproar

Staff Writers
Published on: 30th March 2021 at 12:43 PM
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After rapper Little Nas X collaborated with label MSCHF on ‘Satan Shoes’, 666 custom pairs of Nike sneakers with human blood in the shoe’s air bubble, Nike announced their intention to sue.

Nike told Entertainment Weekly that it had “filed a trademark infringement and dilution complaint against MSCHF today related to the Satan Shoes.”

“We don’t have any further details to share on pending legal matters. However, we can tell you we do not have a relationship with Lil Nas X or MSCHF. The Satan Shoes were produced without Nike’s approval or authorization, and Nike is in no way connected with this project.”

Lil Nas X was not named in the lawsuit, rather the case is against MSCHF, who Nike claim infringed and diluted their trademark by producing the shoes.

The lawsuit said, “there is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes based on the mistaken belief that Nike has authorized or approved this product,”

The shoes sold out in less than a minute after they were released on Monday. The final, 666th pair is still available to win in a competition that the rapper announced on his Twitter. Users can quote tweet his post with the hashtag #satanshoes to enter.

The original tweet has  36,000 quote tweets.

However, the shoes have also received some backlash on Twitter, which the rapper responded to in turn.

i still see ur tweets shitty pants https://t.co/ErZfnY13Rl

— ☆ (@LilNasX) March 29, 2021

Lil Nas X really choose violence on a Holy Sunday….. as he should 😂😂 pic.twitter.com/c3Rwqotd61

— . (@IovelsX) March 29, 2021

Lil Nas X also tweeted about the lawsuit.

https://twitter.com/LilNasX/status/1376701932824313860?s=20

me after the nike lawsuit pic.twitter.com/XVLjHlSrru

— ☆ (@LilNasX) March 29, 2021

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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