The like and the favorite are the new metrics of success—very literally.Not only are they ego-feeders for the stuff we put online as individuals, but advertisers track their campaigns on Facebook by how often they are liked.
A recent New York Times story on a krill oil ad campaign lays bare how much the like matters to advertisers. Liking is an economic act.
I like everything. Or at least I did, for 48 hours. Literally everything Facebook sent my way, I liked—even if I hated it. I decided to embark on a campaign of conscious liking, to see how it would affect what Facebook showed me. I know this sounds like a stunt (and it was) but it was also genuinely just an open-ended experiment. I wasn’t sure how long I’d keep it up (48 hours was all I could stand) or what I’d learn (possibly nothing.)
