"Liking on Facebook is an economic act," according to Wired's Mat Honan and going on a liking rampage has dramatic effects to the personality of your social feed. Honan discovered just how dramatic the impact of indiscriminate liking was when for two days he liked (almost) everything that came his way. His feed went from one populated by messages from humans to overrun with messages from brands, his political allegiances careened from one extreme to the other and the number of clickbait items multiplied like rabbits (QUICK, check out this cloud that looks like a penis!). Interestingly, there was a remarkable difference between his feed on desktop and mobile; while his desktop feed still provided the chance to interact with friends his mobile feed became the domain of branded messages.
The like and the favorite are the new metrics of success—very literally.Not only are they ego-feeders for the stuff we put online as individuals, but advertisers track their campaigns on Facebook by how often they are liked.
A recent New York Times story on a krill oil ad campaign lays bare how much the like matters to advertisers. Liking is an economic act.
I like everything. Or at least I did, for 48 hours. Literally everything Facebook sent my way, I liked—even if I hated it. I decided to embark on a campaign of conscious liking, to see how it would affect what Facebook showed me. I know this sounds like a stunt (and it was) but it was also genuinely just an open-ended experiment. I wasn’t sure how long I’d keep it up (48 hours was all I could stand) or what I’d learn (possibly nothing.)
To find out about the dramatic results of the experiment read the piece by Wired’s Mat Honan here.
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]