M&C Saatchi Group’s customer engagement specialist agency, LIDA, has crafted an initial eight-episode series of bite-sized animated videos designed to help busy marketers stay ahead of the game.
‘60 Second Gets’ draws on LIDA’s wealth of experience to unpack the latest industry tools, tech and thinking.
Launching today, the first video, ‘Success in 6 Seconds’, shows our attention spans are shorter than that of a goldfish. The clip demonstrates how to catch eyeballs and generate cut-through with today’s social and mobile audiences.
Subsequent videos will be released fortnightly, covering a variety of topics from Blockchain to DMPs.
LIDA’s creative director, Rich Donovan, said: “New technologies are changing the language, theories and possibilities of marketing at a daunting pace.