David Letterman’s departure from the small screen last night was watched by 13.8 million Americans, making it the Late Show’s largest audience since February 1994.
Audience data out of the US and published on trade site Adweek said the finale delivered the best results in the 25-54 demo since Oprah appeared in the show in December 2005.
Adweek also reported that the final show have a massive boost to a number of advertisers who appeared on the program.
According to Amobee Brand Intelligence analyses, Taco Bell saw its digital consumption increase 103 per cent, while The Church of Scientology – a long-time supporter of the Letterman show – saw an increase of 444 per cent.
The final show actually re-ran a 1996 sketch it ran pranking Taco Bell employees. Also, Letterman joked to camera in the final show that his new job was as the new face of Scientology. Product placement to the very end.
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