CNH Industrial Australia has named Leo Burnett Australia as its new creative agency of record for the Case family of brands, including Case IH, Case CE and AMS. Leo Burnett won the business following a competitive pitch and will commence work across all brands immediately.
Case IH is one of the world’s largest agricultural equipment brands, boasting a long and rich history. Paired with the Aftermarket Solutions business, Case IH has been supporting Australian farmers for decades. Case CE is also a pioneering heritage brand, helping shape the modern construction industry. In Australia, Case IH and Case CE are supported by over 100 dealership locations across the country.
Leo Burnett Australia’s remit will include Case IH brand, dealership and customer communications nationwide. The agency will also support Case Construction equipment and the Aftermarket Solutions marketing divisions.
Pete McCann, Case IH General Manager ANZ, said: “We’re excited to partner with Leo Burnett. The agency showed up with genuine passion for our business and our brand, along with an understanding of the customers and the communities that we serve. We’re looking forward to doing some great work together.”
Leo Burnett Australia CEO, Melinda Geertz [pictured], said: “We’ve thoroughly enjoyed getting to know the team at Case IH, CE and AMS, and we see so much opportunity. It’s a brand that’s based on strong and trusted partnerships with agriculture, farming communities and the construction industry and we’re honoured to be part of that.”
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