Leo Burnett Snares CNH Industrial Australia Creative Account

Leo Burnett Snares CNH Industrial Australia Creative Account

CNH Industrial Australia has named Leo Burnett Australia as its new creative agency of record for the Case family of brands, including Case IH, Case CE and AMS. Leo Burnett won the business following a competitive pitch and will commence work across all brands immediately.

Case IH is one of the world’s largest agricultural equipment brands, boasting a long and rich history. Paired with the Aftermarket Solutions business, Case IH has been supporting Australian farmers for decades. Case CE is also a pioneering heritage brand, helping shape the modern construction industry. In Australia, Case IH and Case CE are supported by over 100 dealership locations across the country.

Leo Burnett Australia’s remit will include Case IH brand, dealership and customer communications nationwide. The agency will also support Case Construction equipment and the Aftermarket Solutions marketing divisions.

Pete McCann, Case IH General Manager ANZ, said: “We’re excited to partner with Leo Burnett. The agency showed up with genuine passion for our business and our brand, along with an understanding of the customers and the communities that we serve. We’re looking forward to doing some great work together.”

Leo Burnett Australia CEO, Melinda Geertz [pictured], said: “We’ve thoroughly enjoyed getting to know the team at Case IH, CE and AMS, and we see so much opportunity. It’s a brand that’s based on strong and trusted partnerships with agriculture, farming communities and the construction industry and we’re honoured to be part of that.”




Please login with linkedin to comment

Leo Burnett

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]