Leo Burnett Launches GIO Campaign In Support Of NSW Blues

Leo Burnett Launches GIO Campaign In Support Of NSW Blues
SHARE
THIS



Leo Burnett Sydney has re-launched Fuel the Fire’, a campaign for GIO that harnesses the passion of all NSW Blues fans for the 2015 Holden State of Origin series.

In 2014, Leo Burnett created the inaugural ‘Fuel the Fire’ campaign to rally the NSW VB Blues team after eight years of defeat by re-purposing Queensland trash-talk into motivational online content and to galvanize the Blues and NSW as a whole.

This year, the campaign aims to motivate fans and players to face the even tougher challenge of retaining the title in the face of a Queensland team out for revenge.

GIO invited fans to create the ultimate team talk via Tweets and Facebook messages using the hashtag #FueltheFire. These fan messages were curated into the Blues’ first team talk which was delivered to the team by Origin legend, Mark Geyer, immediately after the official team announcement at the Star yesterday.

Kieran Ots, Creative Director Leo Burnett Sydney, said: “Every fan would love the chance to fire up the team directly, so that’s what we gave them. Their personal gee-up delivered straight to the new 2015 squad, with the moment captured on video to help motivate every Blues fan out there.”

The campaign will extend across all three games as the Blues seek to go back-to-back.

“GIO is the insurance company for NSW and has been a sponsor and supporter of the NSW Blues for 3 years,” said Chris Wilton Executive Manager, GIO Marketing. “We asked the people of NSW to once again take pride in their state, by throwing their support behind the Blues, and motivating the team to victory once again.”

Credits

 

Leo Burnett

Executive Creative Directors: Vince Lagana & Grant McAloon

Creative Directors: Scott Huebscher & Kieran Ots

Snr Art Director: Carlo Mazzarella

Snr Copywriter: James Pash

Copywriter: Jonno Seidler

Strategy Director: TC Miles

Group Business Director: Tanya Vragalis

Account Directors: Natalie Ungurian & Vanessa O’Brien

TV Producer: Rachel Rider

PR Account Director: Sophie Walton

Social Media Manager: Bryan Wilmot

 

Brightworks

Producer: Stefan Puskcar

DOP: Seamus Mullen/Jack McAvoy

Editor:  Dave Anlezark

 

GIO

Executive Manager, GIO Marketing: Chris Wilton

Sponsorship Advisor: Mark Condon

 

Please login with linkedin to comment

DT s1s2 Swithced on Media

Latest News

The Lab Expands Executive Team With Three Promotions
  • Marketing

The Lab Expands Executive Team With Three Promotions

Leading cultural insights and strategy company The Lab today announced the promotion of three senior staff members to executive positions in its Melbourne and Sydney offices. The promotions follow strong growth for The Lab, with the addition of new clients and the launch of its innovative new artificial intelligence and machine learning division, Lab AI, […]

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic
  • Marketing

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic

Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster
  • Marketing

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster

The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown
  • Media

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown

SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]

IPG’s Reprise Appoints New Chief Product Officer & GM, Client & Commercial
  • Marketing

IPG’s Reprise Appoints New Chief Product Officer & GM, Client & Commercial

Reprise Australia CEO Maria Grivas has announced two new senior positions at the digitally-led performance marketing business that is part of Mediabrands Australia. The appointments are Grivas’ most prominent steps since taking her role in June this year. “At Reprise our mission is to help brands build and accelerate customer flow,” said Grivas. “These new […]

QMS’ Jemma Enright Talks The Company’s Plans For The City Of Sydney’s $300M Outdoor
  • Media

QMS’ Jemma Enright Talks The Company’s Plans For The City Of Sydney’s $300M Outdoor

Back in June 2020, QMS pulled off a major coup, snaring the City of Sydney’s outdoor assets away from rival JCDeceaux in a 10 year deal reported to be worth $300 million. COVID has made the changeover and erection of new street furniture challenging, but here B&T chats with Jemma Enright who joined the business […]

by B&T Magazine

B&T Magazine
Two M&C Saatchi Creatives Talk Making Art To Stay Fresh
  • Opinion

Two M&C Saatchi Creatives Talk Making Art To Stay Fresh

M&C Saatchi creatives Sam Rowlands and Jason Leigh talk about their personal creative pursuits, and how it informs their advertising. Then they decided that, as they hadn’t seen each other in a long time, they’d prefer to interview each other… Sam Rowlands — art director/painter/sculptor/fashion designer (as interviewed by Jason Leigh) Sam forgot about our […]

Opinion

by B&T Magazine

B&T Magazine
Michael Speakman Joins Esports Organisation ORDER As Head Of Commercial
  • Marketing
  • Technology

Michael Speakman Joins Esports Organisation ORDER As Head Of Commercial

Esports organisation ORDER has announced the appointment of  Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]