Lenovo has renewed its global social media agency of record relationship with social media agency We Are Social, marking the third consecutive year of the partnership.
Under the agreement, We Are Social’s Singapore team will continue to provide a variety of social media services, including social listening, campaign design and on-ground activation, community engagement and content creation. Support to the Lenovo Worldwide Social Media team will continue to be led from We Are Social’s Singapore office, aided by the agency’s global network, including its London headquarters.
Lenovo’s Digital and Social Centre of Excellence, its internal social media hub serving markets worldwide, is based in Singapore.
Rod Strother, director of Lenovo’s Digital and Social Centre of Excellence said: “We Are Social has shown their value and passion to us as a business over the past three years. The relationship has been very strong and them bringing their network to us has really benefited Lenovo at a worldwide level. The team provided a fantastic kickoff for Lenovo Tech World with their work on the #ihackedlife campaign, which is one of the most successful campaigns we’ve ever done.”
We Are Social was originally awarded global social media AOR duties in December 2012 following a pitch, to provide strategic support and advice to Lenovo’s in-house social media team, while partnering to develop a long-term strategy across all social media channels to drive the brand’s business objectives.
Nathan McDonald, co-founder and global managing partner, We Are Social said: “We are very pleased with the continued evolution of this partnership. The renewal of our global social media AOR relationship is a reflection of the mutual respect our teams have for each other and our desire to provide best-in-class communications and services to the Lenovo community.”
Strother said: “With more focus put on social media marketing within our organisation, it opens up more areas for We Are Social to provide relevant and valuable support.”
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]