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Reading: Lenovo And We Are Social Renew Relationship For A Third Year
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B&T > Media > Lenovo And We Are Social Renew Relationship For A Third Year
Media

Lenovo And We Are Social Renew Relationship For A Third Year

Cristina Forlani
Published on: 10th July 2015 at 10:34 AM
Cristina Forlani
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Lenovo has renewed its global social media agency of record relationship with social media agency We Are Social, marking the third consecutive year of the partnership.

Under the agreement, We Are Social’s Singapore team will continue to provide a variety of social media services, including social listening, campaign design and on-ground activation, community engagement and content creation. Support to the Lenovo Worldwide Social Media team will continue to be led from We Are Social’s Singapore office, aided by the agency’s global network, including its London headquarters.

Lenovo’s Digital and Social Centre of Excellence, its internal social media hub serving markets worldwide, is based in Singapore.

Rod Strother, director of Lenovo’s Digital and Social Centre of Excellence said: “We Are Social has shown their value and passion to us as a business over the past three years. The relationship has been very strong and them bringing their network to us has really benefited Lenovo at a worldwide level. The team provided a fantastic kickoff for Lenovo Tech World with their work on the #ihackedlife campaign, which is one of the most successful campaigns we’ve ever done.”

We Are Social was originally awarded global social media AOR duties in December 2012 following a pitch, to provide strategic support and advice to Lenovo’s in-house social media team, while partnering to develop a long-term strategy across all social media channels to drive the brand’s business objectives.

Nathan McDonald, co-founder and global managing partner, We Are Social said: “We are very pleased with the continued evolution of this partnership. The renewal of our global social media AOR relationship is a reflection of the mutual respect our teams have for each other and our desire to provide best-in-class communications and services to the Lenovo community.”

Strother said: “With more focus put on social media marketing within our organisation, it opens up more areas for We Are Social to provide relevant and valuable support.”

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By Cristina Forlani
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With over 8 years experience in the marketing and advertising industry, spanning both traditional and digital channels, I have worked with clients across a diverse client range including Beauty, Fashion, FMCG, Food&Wine, Travel / Tourism, Tech, Telco, Financial services. I’m driven by a genuine interest in people/consumers and their motivations, excited by the evolution of media, passionate about delivering insight-based ideas, focused on the development of socially-led campaigns that aim to achieve measurable goals and business results. I’m keen to make things happen, my mission is to deliver projects on time and on budget by leading a collaborative and motivated team working together to create something to be proud of. I have a proven track record in growing client revenues and agency profitability, as well as introducing new processes and tools to boost efficiency both internally and with the client. I'm an Account Director at We Are Social, a global agency. We deliver world class creative ideas with forward thinking brands. We believe in people, not platforms and the power of social insight to drive business value. We call this social thinking.

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