Chello Acquires Emerging Digital Agency Digilante

Chello Acquires Emerging Digital Agency Digilante

Independent Sydney-based brand and content agency Chello has acquired digital agency Digilante, adding further digital firepower to their offering.

Founded six years ago, Digilante has seen rapid growth including the recent re-branding of
Rugby AU.

It brings longstanding clients including Qudos Bank, ASX-listed Eclipx Group
and The Australian Olympic Committee into the Chello fold.

Chello, which turns five in July, has worked with Australian and international clients including
TEDxSydney, Volkswagen, Uber Eats, Charter Hall, PwC and the Federal Treasury.

The agency recently rebranded My Muscle Chef and launched social content for Maserati and
PlayStation Australia.

Digilante co-founders Eric O’Brien and Kiel Van Daal will join Chello as director of strategy
and director of growth respectively.

In a statement the pair said: “Digilante has partnered with Chello across a variety of projects with great success over the past twelve months.

“Considering the fast-growing need for integrated brand, digital and content, this is the ideal
fusion of talent at exactly the right time.

“Together, we’re stronger in providing a fresh, exciting and truly independent alternative to the multinational agencies.”

Chello managing director and co-founder and B&T 30 Under 30 of the Year 2016 Lindsay Rogers added: “We are thrilled to have the Digilante team join us.

“We share a similar culture and an ethos of creativity and independence.

“This is a true opportunity to build brands right through the line, digital environments are vital to everything we’re already doing and this opens up fresh ways of playing in these spaces.”

There were no redundancies in the acquisition and means the Chello team double in size, while remaining in their Redfern studio.

The acquisition is effective from May 16th 2019.




Please login with linkedin to comment

Acquisition chello Digilante

Latest News

New Business Wins For We Scout
  • Marketing

New Business Wins For We Scout

Indie comms agency We Scout announces new business wins. Well, you'd hardly announce new business losses, would you?

Oceania map with connection networks.
  • Media

Zenith Wins Superloop’s Media

The Zenith Christmas party set to be a wholly more bawdy, jolly soirée after agency nabs end-of-year win.

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]