Independent Sydney-based brand and content agency Chello has acquired digital agency Digilante, adding further digital firepower to their offering.
Founded six years ago, Digilante has seen rapid growth including the recent re-branding of
It brings longstanding clients including Qudos Bank, ASX-listed Eclipx Group
and The Australian Olympic Committee into the Chello fold.
Chello, which turns five in July, has worked with Australian and international clients including
TEDxSydney, Volkswagen, Uber Eats, Charter Hall, PwC and the Federal Treasury.
The agency recently rebranded My Muscle Chef and launched social content for Maserati and
Digilante co-founders Eric O’Brien and Kiel Van Daal will join Chello as director of strategy
and director of growth respectively.
In a statement the pair said: “Digilante has partnered with Chello across a variety of projects with great success over the past twelve months.
“Considering the fast-growing need for integrated brand, digital and content, this is the ideal
fusion of talent at exactly the right time.
“Together, we’re stronger in providing a fresh, exciting and truly independent alternative to the multinational agencies.”
Chello managing director and co-founder and B&T 30 Under 30 of the Year 2016 Lindsay Rogers added: “We are thrilled to have the Digilante team join us.
“We share a similar culture and an ethos of creativity and independence.
“This is a true opportunity to build brands right through the line, digital environments are vital to everything we’re already doing and this opens up fresh ways of playing in these spaces.”
There were no redundancies in the acquisition and means the Chello team double in size, while remaining in their Redfern studio.
The acquisition is effective from May 16th 2019.
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]