Independent Sydney-based brand and content agency Chello has acquired digital agency Digilante, adding further digital firepower to their offering.
Founded six years ago, Digilante has seen rapid growth including the recent re-branding of
Rugby AU.
It brings longstanding clients including Qudos Bank, ASX-listed Eclipx Group
and The Australian Olympic Committee into the Chello fold.
Chello, which turns five in July, has worked with Australian and international clients including
TEDxSydney, Volkswagen, Uber Eats, Charter Hall, PwC and the Federal Treasury.
The agency recently rebranded My Muscle Chef and launched social content for Maserati and
PlayStation Australia.
Digilante co-founders Eric O’Brien and Kiel Van Daal will join Chello as director of strategy
and director of growth respectively.
In a statement the pair said: “Digilante has partnered with Chello across a variety of projects with great success over the past twelve months.
“Considering the fast-growing need for integrated brand, digital and content, this is the ideal
fusion of talent at exactly the right time.
“Together, we’re stronger in providing a fresh, exciting and truly independent alternative to the multinational agencies.”
Chello managing director and co-founder and B&T 30 Under 30 of the Year 2016 Lindsay Rogers added: “We are thrilled to have the Digilante team join us.
“We share a similar culture and an ethos of creativity and independence.
“This is a true opportunity to build brands right through the line, digital environments are vital to everything we’re already doing and this opens up fresh ways of playing in these spaces.”
There were no redundancies in the acquisition and means the Chello team double in size, while remaining in their Redfern studio.
The acquisition is effective from May 16th 2019.
