Lawn Solutions Australia, the producers of Sir Walter Turf, launched their latest national TV campaign on Sunday March 13. The campaign includes 60”, 30’ and 15” spots, and an online series of followup content is in production.
In this latest campaign, Lawn Solutions has really stepped up the creative, with an animated “wise sausage” offering advice about the importance of choosing DNA certified Sir Walter turf.
Directed by Daniel Pront, and based on an original concept from incumbent production company Louder Than Words, the ads use a quirky mix of comedy, live action and animation to convey a simple but compelling message about choosing the right turf, and showing the potentially catastrophic consequences of making the wrong choice.
Louder Than Words executive producer, Andrew McLean, said “Gavin and his team at Lawn Solutions Australia have placed a lot of trust in us over the years. So when they came to us with this new challenge we knew that the creative had to really stand out.
“They had a new story to tell, so the creative had to be really different from what had been done in the past, without straying off brand. We started with the backyard BBQ concept, and Daniel worked with us to take it to the level we wanted it to get to. Daniel, our staff and crew really worked hard to make this commercial something special, and the end result is certainly a testament to their efforts.
“It’s also been an amazing experience to work with the turf suppliers within the Lawn Solutions Australia network – killing and then replacing an entire lawn in only one day was just a huge effort. This was also Daniel’s first project with Louder Than Words and we’re really excited to be continuing our relationship with him”.
Over the past 12 months Louder Than Words has continued to grow within the TVC & content space. They have built up a very strong stable of Directors based out of their new warehouse space in Redfern. Their most recent TVC’s include campaigns for Nads, Canterbury NZ, Kambrook (via OnePartners), as well as major content projects for TransGrid, Wolters Kluwer, Pablo & Rusty’s, International Gaming Technology, and the University of NSW amongst others.