Lawn Solutions Australia, the producers of Sir Walter Turf, launched their latest national TV campaign on Sunday March 13. The campaign includes 60”, 30’ and 15” spots, and an online series of followup content is in production.
In this latest campaign, Lawn Solutions has really stepped up the creative, with an animated “wise sausage” offering advice about the importance of choosing DNA certified Sir Walter turf.
Directed by Daniel Pront, and based on an original concept from incumbent production company Louder Than Words, the ads use a quirky mix of comedy, live action and animation to convey a simple but compelling message about choosing the right turf, and showing the potentially catastrophic consequences of making the wrong choice.
Louder Than Words executive producer, Andrew McLean, said “Gavin and his team at Lawn Solutions Australia have placed a lot of trust in us over the years. So when they came to us with this new challenge we knew that the creative had to really stand out.
“They had a new story to tell, so the creative had to be really different from what had been done in the past, without straying off brand. We started with the backyard BBQ concept, and Daniel worked with us to take it to the level we wanted it to get to. Daniel, our staff and crew really worked hard to make this commercial something special, and the end result is certainly a testament to their efforts.
“It’s also been an amazing experience to work with the turf suppliers within the Lawn Solutions Australia network – killing and then replacing an entire lawn in only one day was just a huge effort. This was also Daniel’s first project with Louder Than Words and we’re really excited to be continuing our relationship with him”.
Over the past 12 months Louder Than Words has continued to grow within the TVC & content space. They have built up a very strong stable of Directors based out of their new warehouse space in Redfern. Their most recent TVC’s include campaigns for Nads, Canterbury NZ, Kambrook (via OnePartners), as well as major content projects for TransGrid, Wolters Kluwer, Pablo & Rusty’s, International Gaming Technology, and the University of NSW amongst others.
Louder Than Words works with agencies and brands to produce stunningly effective film and TVC content that drives consumer engagement.
me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
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New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
Here is EVERYTHING you need to know about contextual advertising bar the curling wand and the hot pink leg warmers.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]