Yet further proof she’s one of the greatest talents on the planet, Lady Gaga is back fronting a new spot for luxury perfume brand Valentino.
The Oscar and multiple Grammy-winning star is the face and voice of the brand’s new Voce Viva fragrance.
Gaga sings a stripped-down version of A Sine From Above from her latest album Chromatica, and is then joined by a chorus of voices and diverse faces.
It’s not the first time Gaga and Valentino have collaborated, with Gaga regularly wearing the brand’s gowns for her red carpet appearances.
The spot’s the work of BETC’s luxury division, Etoile Rouge, and was shot during quarantine in Los Angeles.
The film’s message “My Voice, My Strength” is meant to invite “people to use their voice to share their values, diversity and beliefs,” according to the brand. “My voice is what I am standing for, what makes me heard, it’s the statement of my individuality. The voice is alive. It has its own life. It’s a force of nature. Nature is powerful. It’s important how you use it,” Gaga said in the release.
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