Kylie & Dannii Minogue Front New Buy Australian Campaign (Not That You’re Contractually Allowed To See It In Australia)!
Aussie cultural icons Kylie and Dannii Minogue have teamed-up with not-for-profit Australian Made Campaign to help educate consumers in the UK and US to spot authentic Australian products.
However, don’t expect to see any of the campaign in Australia, contractually any of the imagery can only be viewed in US and UK. B&T did ask, but to no avail.
While both have been long-time supporters of Australia across their many endeavours, it’s the first time the sisters have joined forces to support such an initiative. “We love Australia and enjoy championing its positive reputation overseas,” said the pair. “This campaign is a fun way to help consumers in the UK and USA to spot the genuine article when they choose to buy Australian.”
The Genuine Aussie social media campaign is part of a broader initiative to promote and protect the Australian Made logo in export markets. “We are thrilled to have passionate Australians, such as Kylie and Dannii help spread the Australian Made message overseas,” said Australian Made chief executive, Ben Lazzaro. “The Minogue sisters are genuine Aussie icons who continue to elevate Australia’s reputation overseas.”
Developed by agency, day&age, the Genuine Aussie campaign features a recent video chat between the Minogue sisters, with Kylie dialling in from London to Dannii in Melbourne. During the online catch-up, the sisters share in some classic Aussie banter with Dannii questioning whether Kylie has maintained her ‘Australianness’ while away from home—of course Kylie passes with flying colours earning the ‘Genuine Aussie’ stamp of approval. The campaign includes a targeted roll-out across Facebook and Instagram in the UK and USA. Viewers in these markets will have the opportunity to access a bespoke landing page featuring information about the Australian Made logo with the option of finding and purchasing genuine Aussie products that carry the iconic brand.
According to Horizon Consumer Science, 97 per cent of overseas consumers have a positive first impression of the logo, with 72 per cent becoming intrigued about the products once they saw the logo and 85 per cent confident products carrying the logo are genuinely Australian. Overseas consumers’ biggest motivations to buy Australian products are quality, reputation and ethical standards.
The Genuine Aussie social media campaign is funded by a multi-year Federal Government grant designed to increase the international profile of the Australian Made logo and strengthen its legal position in key export markets.
Please login with linkedin to comment
Ad campaigns Australian Made campaign Dannii Minogue Kylie MinogueLatest News
Kip Wightman Jumps Ship From Nova To Replace Bob Gallagher On ARN’S 97.3FM
Kip Wightman named to replace Bob Gallagher on ARN'S 97.3FM. Apparently no one was returning Alan's calls.
Google And Meta CEOs Face Claims Of Alleged Advertising Sales Manipulation
One of the many joys of being a tech billionaire is you can afford the best lawyers if you ever get busted being dodgy.
JCDecaux Receives Certification For First Carbon Neutral Advertising Product In Australia
The question remains - can BP, Ampol or Shell advertise on JCDecaux's carbon-neutral out-of-home advertising product?
Christian O’Connell Contracts COVID-19, As Karl Stefonovic Declares His Already Battled The Virus
Karl Stefonovic tests positive to COVID. Thankfully, ex-Cassandra hasn't gone to New Idea about it.
Sir Martin Sorrell Sets Sights On Adtech With $A209 Million Venture Capital Fund
If you thought Sir Martin was going to put his pedicured, foot spa, silky smooth feet up anytime soon, you'd be wrong.
Insomniac Jennifer Aniston Fronts New Spot For Insomnia Medication Quviviq
You could take the insomnia drug Jennifer Aniston is flogging or simply watch Jennifer in the diabolical Marley & Me.
Baby Shark Becomes First Video To Reach 10 Billion Views On YouTube
B&T journalists who don't make deadlines are locked under the stairs and made to listen to Baby Shark for eight hours.
Men Vox Popped In The Street On Women’s Anatomy, Goes Spectacularly Badly
Sure, most men don't know where the clitoris is, but more importantly they rarely forget bin night.
SafetyCulture Releases Its First Brand TVC Featuring Thanasi Kokkinakis and Scott Cam
SafetyCulture’s first brand TVC, ‘Making grand plans a reality,’ features Adelaide International tennis champion Thanasi Kokkinakis and The Block’s Scott Cam (Pictured above). The TVC will debut during Channel 9’s Australian Open opening rounds and will air throughout the tournament. The 30-second spot will also run on social and digital media, at the Melbourne Park […]
NHVR Educates Young Drivers In New “Don’t #uck With A Truck” Campaign
"Don’t #uck with a truck" is top advice. As is "don’t #uck with a premenstrual woman & "don't #uck with the ATO".
“I Apologise To The Women Of The World!” King Kyle Is Back On Air & Off The Market
The Daily Mail set for a rich vein of stories for the next 12 months, as Kyle Sandilands announces engagement.
A Cautionary Tale Of “Bargain Regret” In AAMI’s New Campaign Via Ogilvy Melbourne
There are three givens in adland - annoying meerkats, Flight Centre's fake pilots & AAMI's attractive call centre girls.
Government Launches Online Survey Seeking Views Of Regional News
A new online survey is seeking views on how Australians’ living in regional, rural or remote areas access news as part of a federal parliamentary inquiry into Australia’s regional newspapers. The House of Representatives Standing Committee on Communications and the Arts Chair Dr Anne Webster MP said: “Over the past 10 years news outlets in rural, regional and remote […]
NOVA Entertainment Appoints Adam Johnson As Chief Growth Officer
NOVA's new chief growth officer says role does include mould in fridge, dead fern in reception or moustaches in Movember.
Kia Unveils Kia Halo’ Activation At Australian Open
Has your Ashes vigil left an unsightly sweat stain on the couch? Add to it with two weeks of tennis starting today.
Special’s Abigail Dawson Named Enero/BMF’s New Comms Director, As Lu Borges Departs For LA Role
Abigail Dawson shifts to Pyrmont for Enero role. Enjoying the variety of Japanese, Japanese and Japanese restaurants.
Clems Sydney Nabs dentsu’s Brent Kerby As New CEO
Dentsu's Brent Kerby jumps ship to join rival Clems Sydney. The farewell speech reported to be "brusque and anodyne".
Anytime Fitness Launches Inclusive New Campaign Via Performics Mercerbell
Packed on the pudding during lockdown? Let Anytime Fitness' wall-to-wall mirrors confirm the harrowing truth.
Dentsu Nabs CHEP’s David Halter As Chief Of Strategy & Growth, Confirms Brent Kirby’s Departure
B&T can't confirm adland's 'great resignation', but there's clear evidence today of the great poaching.
Nine Names Tennis Partners For 2022 Australian Open
Look, it's finally some actual Australian Open tennis news that doesn't involve the full bench of the High Court.
The Monkeys’ Lizzie Wood Says Cannes Young Lions Allows People To “Show The Diversity Of Your Thinking”
B&T's chatting with The Monkeys' Lizzie Wood. Alas, no recipe advice for a tasty pesto sauce for lamb cutlets.
Yellowpanda In “Dream” Collab With Hard FIZZ And Aviassist
Queensland PR and personal branding agency, Yellowpanda, has added two headline clients to its stable with celebrity-backed seltzer brand, Hard FIZZ, and drone experts, Aviassist, joining the ‘Panda Den’. The new clients enjoying early success with Yellowpanda with Hard FIZZ and Aviassist both seeing extensive mainstream media mentions in their first month of representation. Hard […]
Twitter And Snapchat Caution Against Government Anonymity Measures
Federal government resumes 2022 where it left off with the tech giants in 2021 - in pissing them off.
InstantScripts Appoints Richard Skimin As New COO
Online script service InstantScripts names Richard Skimin as COO. Confirms he can't get half-priced VIagra tablets.
Openly Gay Aussie Footballer Josh Cavallo Partners With Ralph Lauren For Polo Launch
Josh Cavallo now forced to dress like a rich, white American college student after signing Ralph Lauren deal.
Bloke Puts Up Billboard Looking For A Wife, Gets Over 1000 Responses
Do parents & friends like to embarrass you about your perennial singledom? Take it next level with a billboard campaign.
Brand+Story Launch “We Can Take It From Here” Campaign With The Australian Republic Movement
Why fork out loads for an Australian Republic campaign when the Royal family are doing such an excellent job for free.
Nine Launches Drive, The Show For Car Lovers Across Channel Nine, 9Rush & 9Now
Nine launches new car enthusiasts program. Insists it's not just for people with mullets & a penchant for the donut.
VIDAA Selects Unruly’s SSP And Ad Server For CTV And Native Display
VIDAA's wheelie bin chock full or bubble wrap & polystyrene foam protectors after selecting Unruly’s SSP & ad server.
Oakley Teams With Football Young Gun In New Partnership & Campaign
Oakley issues latest press announcement which is surprisingly free of the words rad, gnarly or even cowabunga.
