Newlyweds Kourtney Kardashian and Travis Barker are the new face of a plant-based chicken range in the US called Daring.
Kicking off the campaign is a rather racy shoot and video of the couple wearing latex and (hopefully) plant-based leather while stuffing Daring into each other’s mouths.
View this post on Instagram
Forty-seven-year-old Barker, the drummer for rock band Blink-182, reports to have followed a meat-free lifestyle since he was 13. While Kardashian, 43, says she mostly follows a plant-based diet.
Kardashian said of the campaign: “I’ve been on a health and wellness journey for the past 13 years, which has made me super conscious of what I put into my body and my kids’ bodies.
“I’m not fully vegan, but Travis has helped me keep to a mostly plant-based diet, which is so much easier with Daring.”
Barker added: “I haven’t eaten meat since I was 13 years old, so really good plant protein is important to me. Daring is awesome, because it’s super clean and has all-natural ingredients.
“When I went fully vegan 15 years ago, the options were basically straight vegetables, so I’m excited to see more plant-based choices on menus.”
Daring Founder and CEO Ross Mackay said of the celeb couple coming on board: “From the moment our partnership with Kourtney and Travis began there was clear synergy between Daring’s mission and their personal beliefs on plant-based eating and the positive impact it has on the environment.
“I could not be more proud to partner with them for Daring’s latest campaign and am grateful for their support and genuine love of our Plant Chicken,” Mackay said.
A new survey conducted by magazine and newspaper subscription service Readly found that celebrity gossip mags are a popular guilty pleasure with more than a third of Australians (37 per cent) indulging in the habit. Perhaps unsurprisingly the biggest cohort of gossip and entertainment magazine readers were women (41 per cent) aged 30-39 followed by […]
Market leading Australian content marketing platform Fabulate has named Marie Galinsky (pictured) to oversee its rapidly expanding national sales operation in the role of national sales director. Galinsky’s promotion will see her lead Fabulate’s growing sales team and comes just six months after she joined the content marketing startup to lead its Melbourne sales operation. […]
A new partnership between adidas and Indigenous Football Australia, which oversees the strategy and expansion of Australia’s most successful and longest-running Indigenous football initiative, John Moriarty Football, will ensure more Indigenous children in remote and regional communities benefit from the power of football. The partnership will see adidas and Indigenous Football Australia (IFA) work together […]
Start Beyond, Australia’s leading producer and distributor of VR and AR immersive learning solutions, today announces the internal promotion of Angus Stevens (pictured) to CEO. Stevens, who joined the business in 2016 as one of the founding members, is moving on from his current position of managing director effective immediately. In his new role, Stevens […]
Triple M has recorded the largest commercial AFL and NRL metro footy audience, delivering almost double the listeners of any other commercial competitor, according to today’s Survey 4 radio ratings results. Triple M’s AFL coverage across Melbourne, Adelaide and Perth reported a cumulative audience of 679,000, while Triple M’s NRL coverage has an audience of […]
Independent Australian-owned media company VMG has announced the appointment of Brendan Harper (pictured) as general manager and group business director to lead media planning & buying agency, Frontier Media in Queensland. His appointment follows the departure of Queensland director Alexandra Paton, who has been with Frontier Media for more than 15 years. Harper holds extensive […]
Havas Australia has appointed OIS, leaders in out-of-home (OOH) verification, as its independent, third-party verification partner across digital, programmatic, and classic out-of-home client campaigns following a competitive review. Australia is among the top 10 global out-of-home markets by size and one of the most advanced, highlighted by leading adoption rates of digital and more recently, […]
BetterBriefs will today unveil a new best practice guide, The best way for a client to brief an agency, co-authored by Mark Ritson and in partnership with the IPA, at the IPA Business Growth Conference. After shocking the world of advertising last October with the painful and alarming truths about the enormous misalignment between marketers […]
In uncertain times, trusted sources become even more significant in the world of media. Elise Bennett (pictured), head of account management (APAC) at Outbrain, reveals what advertisers need to know about the new trust exchange. Instability breeds uncertainty. From bushfires to the pandemic and war, there’s been plenty of both to go around in recent […]