BMW Australia has announced it has appointed creative services business KOJO as its event services and experiential production partner, following a closed four-way pitch.

The scope of work includes activation of BMW’s own property, BMW Driving Experience, as well as the car brand’s sporting and cultural sponsorships, which include the BMW Caulfield Cup, BMW Derby, Motorsport and the Queensland Ballet.

Stuart Jaffray, general manager of marketing at BMW, said it was a highly competitive pitch process, with all four proposals being impressive.

“KOJO demonstrated an innovative and clear vision, which we believe will help us to achieve our objectives,” he said.

Daniel Tippett, national events director at KOJO, said: “The appointment reflects the quality of KOJO’s team, our integrated approach and commitment to excellence.

“KOJO’s breadth of service allows us to offer BMW an improved creative execution supported by strong brand services.”

KOJO’s executive director of brand and sport, Stephen Lord, added: “We are thrilled to be chosen as BMW’s partner, and we are excited about creating cutting-edge experiences that continue to strengthen and shape the brand.”