Do You Know The Difference Between Content Marketing & Content Selling?

If you, like most of the country, can’t seem to get the iconic Big Mac chant out of your head and have been seriously craving a famous burger over the last few weeks, you have experienced first-hand the success of the latest Macca’s Big Mac campaign.  Bringing back the iconic chant and last week introducing […]

The 71st Sydney Film Festival has announced that it will present the World Premiere of Midnight Oil: The Hardest Line for its Opening Night Gala on Wednesday, June 5, at the State Theatre, followed by a post-screening celebration in the Sydney Town Hall. The Hardest Line tells Midnight Oil’s trailblazing story for the first time […]

IntelligenceBank, the platform that empowers global marketing teams to go to market faster, maintain brand integrity across channels and maintain legal compliance, is pleased to announce open entries for the 2024 Brandies. Once again, the Brandies will celebrate the brilliant brand work produced by marketing and brand heroes worldwide. Past winners included marketing teams from […]

The Fred Hollows Foundation has appointed Ardent, an independent full-service agency, to lead its upcoming public relations campaign, concluding a competitive pitch process. The exciting partnership will see Ardent support The Foundation across earned media relations, ambassador procurement, influencer engagement, and social media amplification for their two major community fundraising events in 2024. With an […]

Fiverr International Ltd. has released its 2024 Business Trends Index, which is compiled from trending searches for freelance digital services on Fiverr’s platform. Among the millions of searches on the marketplace over the past six months, AI, eCommerce and social media marketing all saw significant increases. The Index shows that businesses are seeking out skilled […]

oOh!media has launched Perth’s first 3D anamorphic billboard. Located in Yagan Square, the billboard will display ads for local science museum Scitech, created by oOh!’s creative innovation hub POLY. Richard Moore, production and content director, POLY, said: “oOh! continues to invest in adding scalable 3D and 3DA technology to our digital network across Australia. It […]

Crown Resorts and MasterChef Australia are setting the table to welcome fans and foodies to a new pop-up restaurant and unique dining experience called ALUMNI at Crown Melbourne, the first of its kind in the Southern Hemisphere. ALUMNI will see a rotating cast of MasterChef Australia alumni at a pop-up restaurant for a limited time, […]

The Foxtel Group has announced that Amanda Laing, Foxtel Group chief commercial and content officer and BINGE managing director, has resigned and will be leaving the Group later this year. “Since joining the Foxtel Group in 2018, Amanda has been instrumental to the Foxtel Group’s content strategy and has played a key leadership role in […]

After more than 100 years, Australians will hear from the Anzacs of Gallipoli in their own words. Tomorrow, Thursday April 25, in an Anzac Day eight-page special, News Corp Australia’s state and regional mastheads will publish The Lost Letters. Kept safe by the Australian War Memorial, the hand-written letters have been transcribed for this special. […]

Coinciding with the 10th anniversary of the agency, Akkomplice has joined Howatson+Company. Akkomplice was founded in Melbourne by Kenny Hill in 2014 after leadership roles with JWT, DDB and M&C Saatchi. Since then, the independent creative agency has worked with leading brands, including Kellogg’s, Darrell Lea, Mercedes-Benz, Sirena, Slater & Gordon, Pringles, Choice Hotels, Wesfarmers […]

Google has announced that it will be delaying the end of third-party cookies on Chrome potentially into 2025. Google said that there were “ongoing challenges” with the deprecation plans, related to “reconciling divergent feedback from the industry, regulators and developers.” It had been planned to finally kill the cookie in the “second half of Q4” […]

Marketing advisory, strategy, and analytics company Forethought have revealed that only 3.3 per cent of Australians ranked education as the top priority for the Federal budget, falling well behind areas such as cost of living (53 per cent), healthcare (13 per cent), and housing (13 per cent). When it comes to education in particular, universities […]

Charity organisation Cancer Chicks has launched a powerful new brand platform and campaign, FUCC It, empowering young women living with cancer and gathering support from everyday Australians. “FUCC It”, developed via an integrated partnership between Initiative IMPACT and MBCS, aims to become a cultural catchcry to empower young women not to let cancer, severe chronic […]

Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.

MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.

A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.

B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.

Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.

Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.

As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.

Need an excuse to duck out of a video call this arvo? Show this to your boss.

DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.

Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.

Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.

Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.

This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.

Entries for the Five Decades of Advertising awards close Monday. And no extensions! Any bribery is open til Wednesday.

Rot your teeth, get fat and support women's sport all at the same time with this sweet new sponsorship arrangement.

Chicken chain unveils important First Nations initiative. The actual chickens more concerned with the Adani coal mine.

MFA Awards adds some serious clout to its judging panel. Still no confirmation Paulini will be performing on the night.

Every office has that one hard of hearing person that's oblivious to the fact. Ramp up their insecurities with this.

Data shows Aussies prioritising light entertainment over hard news. And who can blame them if you've seen the hard news!

It's never good if your office smells like faeces & brine chunks in aspic. Not if you're pet-friendly agency Fur Media.

There are few pluses to be had with global warming, except the extension of ice-cream eating season.

Got friends at Sling & Stone? Expect the dreaded loofah and bath bomb for birthdays/Christmas this year.

SBS could go full vegan for Adam Liaw's seventh season and reduce its TV audience and emissions by 99 per cent.