The KitKat team today announced a major ongoing partnership with R U OK?, the Australian suicide prevention charity which aims to inspire and empower people to connect meaningfully and help those around them who might be struggling.
As an official ‘Chit-Chat’ partner for R U OK?, KitKat is encouraging people to not just ‘Have a Break’, but to take their break one step further to support R U OK? in driving conversations that could change a life.
To support R U OK? Day on 10 September, limited edition KitKat wrappers will carry R U OK? labelling (pictured below and HD image saved here) reminding Aussies to have a break and use the time to ask their friends, family and colleagues, “are you OK?”.
The KitKat team will help raise awareness for the charity’s 2020 campaign focus of ‘there’s more to say after R U OK?’ which shows people how to keep the conversation going when someone says they’re not OK.
Nestlé head of marketing confectionery Joyce Tan said: “As a brand, KitKat is synonymous with taking a break; whether it’s at work or at home, long or short, it’s important to take some time out. How that time is spent is also important, which is why we’re proud to partner with R U OK? and encourage people to use this time to have a meaningful chit-chat that could make a difference.
“We’ve long seen people use KitKat bars as a catalyst to have a break, so we hope by joining forces with R U OK? we can encourage people to use these breaks to drive genuine conversations between people.”
R U OK? CEO Katherine Newton said: “We welcome the support of KitKat as our R U OK? ‘Chit-Chat Partner’.
“Making time for the people in your world can make a real difference and sharing a break is a great opportunity to pause, consider others, and start a meaningful conversation. We hope as our ‘Chit-Chat Partner’, KitKat will be the catalyst for many important chats.”
The R U OK? four-finger KitKat will be available for a limited time in major grocery stores at the end of August.
Please login with linkedin to commentkitkat
Frameplay today announced its first global integration with Magnite to provide advertisers with the ability to buy intrinsic in-game advertising programmatically. The combination of Frameplay’s software developed for in-game advertising and Magnite’s scale and experience in programmatic technology across any format and screen provides advertisers with greater access to engaged audiences. Current RTB programmatic capabilities […]
Advertising spend on e-commerce platforms is set to rise sharply this year despite the global recession, reaching a total of $US58.5bn ($83bn). Advertising investment across e-commerce sites such as Amazon, Tmall and Rakuten, omnichannel retailers such as Walmart and Carrefour, and social commerce on platforms such as Pinduoduo and TikTok is set to increase 18.3 […]
Online insurance comparison website, Compare the Market Australia has appointed Emma Alberici as Chief Strategy, Government Relations and Communications Officer. Previously, Alberici was chief economics correspondent at the ABC, one of many senior positions she held during her 18 years with the organisation. Before this, she was a senior journalist at the Nine Network, where […]
VA Media has announced the launch of new YouTube content ID service for producers, production companies and film & television distributors. VA Media owns and manages some of the world’s largest movie and TV-based YouTube channels, including Movie Central– which boasts an impressive 20M views monthly. The newly announced fee-based service is designed to enable […]