KitKat Launches Australian First Facebook Live Shopping Experience
With shoppers relying on unique digital shopping experiences in the lead up to the 2020 holidays, KitKat is launching Australia’s first Facebook Live shopping experience.
According to Nestlé, ‘LIVE from the KITKAT CHOCOLATORY’ will be a highly immersive brand experience that will transport shoppers to the KitKat Chocolatory flagship boutique in Sydney.
Hosted by head chocolatier Connie Yuen, Facebook Live viewers will get up close and personal with unique KitKat Chocolatory creations, product demos, special guests and limited-time offers, with the ability to make instant, direct purchases from kitkat.com.au.
Nestlé head of marketing confectionery Joyce Tan said: “We’re always looking for new and exciting ways to connect people with the unique and premium experiences we offer at KitKat Chocolatory boutiques.
“Being able to partner with Facebook for the first ever shoppable live stream in Australia is just one of many e-commerce solutions we’ve been working with the team at Facebook on which align with platform behaviour and build experiences that provide utility.”
In this instance, Tan said the experience would “enhance” the KitKat Chocolatory online shopping experience between product discovery and purchase intent, “from wherever you are”.
Live shopping, an APAC-led “Shoppertainment” trend, incorporates a Messenger comment entry solution from Facebook’s native platform.
The new feature enables viewers of the live broadcast to purchase specific products in real time by typing prescribed keywords in the livestream comment box, which automatically triggers a notification within Messenger to direct users to purchase online.
To learn more about LIVE from the KITKAT CHOCOLATORY, click here.
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