B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: King Content Partners With Getty Images
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > King Content Partners With Getty Images
Media

King Content Partners With Getty Images

info52
Published on: 9th July 2015 at 6:00 AM
info52
Share
2 Min Read
SHARE

Content marketing agency King Content has partnered with Getty Images in a move that sees the global visual-communication premium database integrated with King Content’s principal marketing automation software, Communique.

The partnership will provide King Content clients streamlined access to almost 70 million premium visual assets from the Getty Images and iStock by Getty Images collections. Getty Images content and search architecture will be directly integrated in King Content’s marketing automation software, which will see an increase in efficiency when it comes to accessing high-quality imagery and enhancing digital content.

The deal comes complete with Getty Images’ industry-leading production values, which ensure that each image absorbed into the library is manually checked for quality and relevant model and property releases (for released content), as well as an uncapped indemnity offering in accordance with the license terms of each image.

Craig Hodges, CEO of King Content, said “The Getty Images relationship is another best of breed partnership where the ultimate winners are our clients and strategic editorial staff. The development of our wholly owned content marketing platform, Communique has afforded us the opportunity to leverage these partnerships and ensure our clients will have an even better experience.”

Ken Leverenz, vice president of sales at Getty Images Australia said: “In the growing sea of content that companies are producing, brands are discovering that incorporating strong visual content can help to grab their audience’s attention and quickly convey an impactful message. We are very pleased to launch this partnership with King Content that enables Australian businesses to easily and quickly create relevant and authentic content that helps them to drive deeper engagement with their audiences.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: AFL, The Newspaper Works, Trees are hugging back
Share

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?