Content marketing agency King Content has partnered with Getty Images in a move that sees the global visual-communication premium database integrated with King Content’s principal marketing automation software, Communique.

The partnership will provide King Content clients streamlined access to almost 70 million premium visual assets from the Getty Images and iStock by Getty Images collections. Getty Images content and search architecture will be directly integrated in King Content’s marketing automation software, which will see an increase in efficiency when it comes to accessing high-quality imagery and enhancing digital content.

The deal comes complete with Getty Images’ industry-leading production values, which ensure that each image absorbed into the library is manually checked for quality and relevant model and property releases (for released content), as well as an uncapped indemnity offering in accordance with the license terms of each image.

Craig Hodges, CEO of King Content, said “The Getty Images relationship is another best of breed partnership where the ultimate winners are our clients and strategic editorial staff. The development of our wholly owned content marketing platform, Communique has afforded us the opportunity to leverage these partnerships and ensure our clients will have an even better experience.”

Ken Leverenz, vice president of sales at Getty Images Australia said: “In the growing sea of content that companies are producing, brands are discovering that incorporating strong visual content can help to grab their audience’s attention and quickly convey an impactful message. We are very pleased to launch this partnership with King Content that enables Australian businesses to easily and quickly create relevant and authentic content that helps them to drive deeper engagement with their audiences.”