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Reading: King Charles’ New Royal Cypher Looks A Lot Like Real Madrid’s Badge (As Club Unveils New Anime Ad Via Adidas)
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B&T > Campaigns > King Charles’ New Royal Cypher Looks A Lot Like Real Madrid’s Badge (As Club Unveils New Anime Ad Via Adidas)
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King Charles’ New Royal Cypher Looks A Lot Like Real Madrid’s Badge (As Club Unveils New Anime Ad Via Adidas)

Staff Writers
Published on: 28th September 2022 at 10:21 AM
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We’ve not only got a new King (in Charles the Third), we’ve also got a new King’s cypher – the new Royal badge that gets used on things like British government buildings, state documents and mailboxes.

The new crest has been revealed ahead of the official period of mourning for the Queen’s passing and features the King’s initial C intertwined with the letter R for Rex – Latin for King – with III within the R denoting Charles III, with the crown above the letters. A Scottish version features the Scottish Crown.

However, keen-eyed pundits have called out the new emblem for its remarkable resemblance to Spanish football Club Real Madrid’s own emblem. Not only are the colours the same, the crown looks remarkably similar too.

The coincidence was soon called out by social media users. “This could pass as a redesigned Real Madrid badge at first glance,” tweeted one.

Another joked: “Real should sue!” While another added: “King Charles royal cypher released: he’s a Real Madrid supporter.”

Meanwhile, in other Real Madrid news, the club’s chief sponsor, adidas, has just unveiled a new spot celebrating the team’s 120 years and the passion of its fans.

Created by Parisian agency, MNSTR, the film runs at three-and-a-half minutes and is styled after Japanese anime. Featuring French striker Karim Benzema, the film takes us on a journey with three teenagers who find themselves in a battle against supernatural forces at the Santiago Bernabéu stadium. Check out the work below:

 

 

 

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TAGGED: Ad campaigns, Adidas, Real Madrid
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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