Skincare brand Kiehl’s Australia has partnered with fitness events phenomenon HYROX, becoming the brand’s official National Skincare Partner across the country.
The brand is set to support thousands of athletes competing at HYROX events nationwide through science-backed skincare solutions designed to help skin perform at its best before and after race day.
As HYROX continues its rapid growth across Australia, Kiehl’s will activate at key events throughout the 2026 season, including the upcoming BYD HYROX Sydney (1–5 July), AirAsia HYROX Perth (21–23 August) and AirAsia HYROX Melbourne coming up this year.
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At each event, competitors and spectators are invited to experience Kiehl’s high-performance skincare firsthand.
This immersive presence delivers, athlete-focused skincare education and alongside interactive experiences designed to protect and restore the skin barrier under extreme conditions.
Designed as the ultimate race day skincare destination, the Kiehl’s Skincare Zone is where glow meets grind. Competitors can put their strength to the test with a high-energy pull-up challenge, get race-ready at the custom tattoo station, and test out Kiehl’s iconic barrier-defender products.
To solidify their achievement, athletes can use the interactive photo wall to customise and display their official race time for their finish line photo.
The partnership reinforces Kiehl’s belief that skincare should be considered an essential part of every athlete’s training and recovery routine.
The products central to the partnershup include the Ultra Facial Cream and the Ultra Facial Meltdown Recovery Cream.
Kiehl’s Australia and New Zealand brand director, Nora Trattner said the partnership reflects a growing shift toward performance-led skincare.
“Kiehl’s has always been committed to creating high-performance skincare formulas backed by science. We believe that preparation and recovery are just as important for your skin as they are for your body, and we’re excited to partner with HYROX to help athletes support their skin through every stage of their fitness journey with formulas designed to hydrate, strengthen and recover.”
HYROX APAC’s managing director, Gary Wan said the partnership highlights the evolving needs of the fitness community.
“HYROX athletes consistently push their bodies to the limit, and we recognise that their skin endures many of the same challenges throughout training and competition. Through this partnership with Kiehl’s, we’re excited to highlight the important role skincare can play in both preparation and recovery, helping athletes maintain healthy skin at every stage of their fitness journey. We’re proud to welcome Kiehl’s as our official skincare partner.”
Kiehl’s will deliver its largest event activations at the Sydney and Melbourne race weekends, creating memorable experiences for competitors and spectators alike.
