Brisbane-based creative agency, Khemistry, has today rebranded as GrowthOps, following its decision to join the growth services partner when it listed on the ASX in March 2018.
GrowthOps is a new kind of service provider that fuses together marketing, technology and people disciplines to help large organisations acquire and retain new customers, build and launch transformational products, and scale operations.
GrowthOps CEO Paul Mansfield said: “The company was formed when 15 entrepreneurs chose to merge their eight successful, specialist businesses to create a single execution partner to help our clients grow.
“Five of the original eight businesses have already rebranded, and we’re very pleased to take the next step today – as Khemistry rebrands – towards adopting a single brand for the company.
“It has always been our intention to move to a single brand and I’m very happy with how the team is realising this ambition, particularly with the level of coordination across our nine key hubs in six countries.
“I’ve had the privilege of working with Khemistry for more than two and a half years and have an enormous amount of respect for their talent, experience and culture.
“They’ve delivered exceptional outcomes for their clients, not only in Queensland but also nationally and internationally”.
Andy Fyffe and Ashton Ward founded Khemistry in 2004 based on a conviction that clients and brands would benefit most from results-focused, integrated, cross-discipline services.
In explaining Khemistry’s decision to join GrowthOps general manager Priscilla Jeha said: “The business has become one of Queensland’s most creatively awarded and fastest growing agencies.
“We’re proud of the agency we have created, working across content, digital and creative, and now welcome the opportunity to be part of something bigger, where we can tackle more complex problems, working with larger brands, unlocking the potential for growth.
“We’ll still be the local agency our clients trust and know, just with the bolstered fire-power that comes from being part of an Asia-Pacific-wide group of innovation and communication professionals”.