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Reading: KFC Turns Receipts, Menus, Bags & Posters Into Napkins To Soak Up That Greasy Bird
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B&T > Advertising > KFC Turns Receipts, Menus, Bags & Posters Into Napkins To Soak Up That Greasy Bird
Advertising

KFC Turns Receipts, Menus, Bags & Posters Into Napkins To Soak Up That Greasy Bird

Staff Writers
Published on: 26th February 2020 at 11:12 AM
Staff Writers
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One of the downsides of scoffing a bucket of KFC’s famed secret herbed and spiced chicken has to be the grease that invariably runs down to your armpits.

But KFC in the UAE and Lebanon has come up with a clever way to combat all that oil, turning its restaurants’ print collateral – things like receipts and bags – into easy-to-use napkins.

The idea of creative agency TBWA\RAAD, the campaign transforms its menus, posters, flyers and cashier receipts into special ink-resistant napkins.

Called “NAPKINIZED”, it uses a customised UV printer machine with bio-degradable and eco-friendly ink formula, ensuring the napkins not only detail your receipt but are safe to wipe across your satisfied gob.

Meanwhile, in more KFC news, the chicken chain’s UK agency, Mother, has unveiled its latest work that plays on the brand’s “finger lickin’ good” motto to soak the up that artery-hardening grease.

Dhiren Karnani, marketing manager at KFC UK & Ireland said: “KFC is truly finger lickin’ good, and this campaign will re-ignite the meaning back into the phrase we all know and grew up with.”

Check out the work below that, for some reason, just feels a bit gross to B&T.

https://youtu.be/FdfqMUcUFEk

 

 

 

 

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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