One of the downsides of scoffing a bucket of KFC’s famed secret herbed and spiced chicken has to be the grease that invariably runs down to your armpits.
But KFC in the UAE and Lebanon has come up with a clever way to combat all that oil, turning its restaurants’ print collateral – things like receipts and bags – into easy-to-use napkins.
The idea of creative agency TBWA\RAAD, the campaign transforms its menus, posters, flyers and cashier receipts into special ink-resistant napkins.
Called “NAPKINIZED”, it uses a customised UV printer machine with bio-degradable and eco-friendly ink formula, ensuring the napkins not only detail your receipt but are safe to wipe across your satisfied gob.
Meanwhile, in more KFC news, the chicken chain’s UK agency, Mother, has unveiled its latest work that plays on the brand’s “finger lickin’ good” motto to soak the up that artery-hardening grease.
Dhiren Karnani, marketing manager at KFC UK & Ireland said: “KFC is truly finger lickin’ good, and this campaign will re-ignite the meaning back into the phrase we all know and grew up with.”
Check out the work below that, for some reason, just feels a bit gross to B&T.