B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Pinterest
  • Agency Scorecards
  • Anthony Albanese
  • AFL
  • The Growth Distillery
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: KFC And Cricket Australia Extend Partnership In New $10 Million Deal
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > KFC And Cricket Australia Extend Partnership In New $10 Million Deal
Marketing

KFC And Cricket Australia Extend Partnership In New $10 Million Deal

Staff Writers
Published on: 11th September 2020 at 7:01 AM
Staff Writers
Share
3 Min Read
SHARE

Cricket Australia has announced a continued partnership with KFC which involves an extension as Big Bash League naming rights partner and new commitments with the rebel Women’s Big Bash League and the Australian Women’s National team.

KFC is one of CA’s longest standing and most loyal partners, now entering its 17th season supporting cricket. The brand is synonymous with the BBL, serving as naming rights partner since the League’s inception in the 2011-12 season.

From the 2020-21 season, KFC is also strengthening its commitment to cricket which will see the brand involved at rebel WBBL|06 and Australian Women’s National Team matches.

Anthony Everard, CA Executive General Manager Fan Engagement, said KFC’s contribution to the BBL’s success over the past ten seasons had been enormous.

“When the KFC BBL was launched into the market a decade ago, few could have imagined the instant and profound impact it would have on the summer of cricket,” Everard said.

“Throughout that time, we’ve been exceptionally grateful to have the support of KFC, an iconic global brand whose energetic strategy perfectly aligns with the BBL and was a key component in the League’s success.

“We’re delighted that KFC have not only extended their naming rights partnership with the BBL, but also extended their support across the rebel WBBL and Women’s National Team, demonstrating the strength of cricket’s position in the Australian summer.”

Alistair Dobson, CA Head of Big Bash Leagues, highlighted the strong connection between KFC and the BBL.

“The partnership between KFC and the BBL has been built on shared objectives of bringing fun to families across Australia, and together we’ve formed a winning combination over the past decade,” Dobson said.

“Whether it be collecting a colourful Buckethead or attempting to catch a Bucketball free hit in the crowd, the fan-first initiatives developed alongside KFC form a crucial part of the BBL’s identity.”

“We look forward to another strong KFC BBL season and thank them for their ongoing support of the League.”

Kristi Woolrych, KFC Chief Marketing Officer, shared KFC’s delight at extending its partnership with CA.

“We’re excited to broaden KFC’s support for Aussie cricket which includes the women’s national team as well as the rebel WBBL. We’re also thrilled to be extending our partnership as the naming rights sponsor of the KFC BBL in what is our tenth successful year together. The KFC BBL has come a long way in the past decade and given the fun, and free-spirited nature of the game, KFC and the BBL are the perfect match,” Woolrych said.

“Like all cricket fans, we’re excited that KFC Bucketheads are back on heads for another year and we can’t wait to see them this summer.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Cricket Australia, KFC
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

The Pistol team photo.
Agency Scorecard: The Pistol
17/07/2025
Agency Scorecard: Mediahub
17/07/2025
Guzman y Gomez’s Steven Marks: Marketing Is Revenue
17/07/2025
Telstra’s Anna Jackson: Creativity Is Fragile In Nature
17/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?