Outdoor lifestyle brand Kathmandu debuted an Urban Zipline at Sydney Harbour over the weekend, encouraging Aussies to get out there and experience the benefits of the outdoors.
The Kathmandu Urban Zipline, which reached 40 kilometres per hour and offered epic views of the harbour, included a VIP event and exclusive performance from Australian musician G Flip, which was broadcast on Kathmandu’s social channels last Friday.
The sold-out Urban Zipline launched the brand’s partnership with Beyond Blue, with Kathmandu donating the full ticket price, plus matching every entry fee to raising funds for the Beyond Blue Support Service, a free and immediate short-term counselling service available to anyone in Australia.
The activation also featured a pop-up Kathmandu store stocking the 2021 winter puffer range in fun and vibrant new colourways, as well as limited edition beanie badges.
Kathmandu’s chief customer officer, Eva Barrett, said: “Last month, we announced our new purpose of improving the wellbeing of the world through the outdoors, and this event is just the first step in encouraging more people to feel the transformative power of being out there in nature,
“Kathmandu has always known that the outdoors changes our brains for the better, and the science shows that when we spend time out there, our stress goes down, our empathy goes up, and we become more creative.
“Nature makes us happier and more open, and fun. It’s a beautiful truth that Kathmandu wants to celebrate, and what better way than partnering with Beyond Blue, an organisation committed to helping people achieve their best possible mental health.”
This is the first of a series of events that will see Kathmandu become the official partner of #teambeyondblue, supporting those who take on anything from individual fitness challenges to large-scale running, cycling or swimming events.
CAMPAIGN CREDITS
Client: Kathmandu
PR and activation: Keep Left
Activation: District Agency
