Acast — the global independent power source of podcasting — has announced the hire of Kate Digby as group sales lead, Australia and New Zealand.
Digby joins Australia’s most comprehensive insights, strategy and sales unit solely dedicated to podcasting, and will be responsible for guiding the team and offering further insight to brands and agencies looking to include podcasting within their audio marketing strategy.
The appointment comes at a time of tremendous growth for the podcast industry both on a global and local scale, with shows part of the Acast network continuing to exceed 25 million monthly listens in Australia alone.
With more than 15 years’ media experience spanning London and Sydney, and specialising in audio, Digby joins Acast from previous roles as commercial director at Sonder and group sales manager at Nova Entertainment.
Prior to this, Digby held roles at the former out-of-home company Adshel, and Global Radio London. Digby will work alongside Liam Daly, group sales lead Australia and New Zealand, and will report directly to Henrik Isaksson, Acast’s regional managing director for Australia and New Zealand.
Isaksson said: “Having Kate as part of the team represents the next stage of growth for Acast locally as she brings a wealth of experience working with major brands, across multiple platforms, to drive positive business results. Her expertise will be invaluable for any brand wanting to tell their story within podcasting, while maximising the potential of their investment and sales objectives.”
“Podcasting is home to some of the most engaged audiences of any advertising channel, and Acast is home to some of the most talented creators and biggest shows in Australia. We continue to go from strength to strength, so there’s never been a bigger opportunity for creators and brands to work together and deliver creative podcast advertising that works.”
Digby added, “I listen to podcasts all the time — whether I’m driving, cooking or walking — so joining such an innovative, global leading podcast business at a time of continued growth feels like the perfect move.”
“Smart brands are seeing the possibilities presented by podcast advertising, and I’ll be working with them to help achieve meaningful results through the unique and engaging environment it provides.”
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