Kate & Co. Wins Melbourne Spring Fashion Week, Lavazza, Levi’s & Novo Shoes

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Publicity and events agency Kate & Co. has announced four new business wins in its fashion and lifestyle portfolio.

The accounts Melbourne Spring Fashion Week, activation of Lavazza’s Melbourne Cup Carnival sponsorship, Levi’s and Novo Shoes.

Kate & Co. has been re-appointed by City of Melbourne to manage the public relations for 2017 Melbourne Spring Fashion Week (MSFW), following a campaign last year. The agency will focus on media relations, ambassador management and influencer engagement for MSFW.

Kate & Co. will also manage the PR for Lavazza’s sponsorship of the 2017 Melbourne Cup Carnival.

The agency has worked with Lavazza since 2015 in PR campaigns for the brand’s various Australian sponsorship properties, including the Australian Open, Melbourne Cup Carnival, Virgin Australia Melbourne Fashion Festival and the Lavazza Italian Film Festival.

In addition, Kate & Co. has been appointed to manage the media relations and guest list for Levi’s ‘Live In Music’ campaign, having worked with the iconic fashion label since 2013.

Kate & Co. has also picked up the media relations duties for Novo Shoes’ upcoming Spring Summer campaign following three years of seasonal campaigns for the national brand.

Kate Keane, co-director of Kate & Co., said: “These recent new business wins are a testament to our team’s strong relationships and results. To see long-term clients continue to choose Kate & Co. as their PR partner is something we take great pride in.

“Our team is looking forward to working with City of Melbourne, Lavazza, Levi’s and Novo on these upcoming campaigns.”

In addition to the recent new business wins, Kate & Co. has also expanded its Sydney team, including relocating to a new office space in Darlinghurst. Co-director Kate Bensimon is leading the team in Sydney.

Bensimon said: “We’ve got a renewed focus on our Sydney business – our aim is to substantially grow our offering in the local market over the next 12 months.”

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