Publicity and events agency Kate & Co. has announced four new business wins in its fashion and lifestyle portfolio.
The accounts Melbourne Spring Fashion Week, activation of Lavazza’s Melbourne Cup Carnival sponsorship, Levi’s and Novo Shoes.
Kate & Co. has been re-appointed by City of Melbourne to manage the public relations for 2017 Melbourne Spring Fashion Week (MSFW), following a campaign last year. The agency will focus on media relations, ambassador management and influencer engagement for MSFW.
Kate & Co. will also manage the PR for Lavazza’s sponsorship of the 2017 Melbourne Cup Carnival.
The agency has worked with Lavazza since 2015 in PR campaigns for the brand’s various Australian sponsorship properties, including the Australian Open, Melbourne Cup Carnival, Virgin Australia Melbourne Fashion Festival and the Lavazza Italian Film Festival.
In addition, Kate & Co. has been appointed to manage the media relations and guest list for Levi’s ‘Live In Music’ campaign, having worked with the iconic fashion label since 2013.
Kate & Co. has also picked up the media relations duties for Novo Shoes’ upcoming Spring Summer campaign following three years of seasonal campaigns for the national brand.
Kate Keane, co-director of Kate & Co., said: “These recent new business wins are a testament to our team’s strong relationships and results. To see long-term clients continue to choose Kate & Co. as their PR partner is something we take great pride in.
“Our team is looking forward to working with City of Melbourne, Lavazza, Levi’s and Novo on these upcoming campaigns.”
In addition to the recent new business wins, Kate & Co. has also expanded its Sydney team, including relocating to a new office space in Darlinghurst. Co-director Kate Bensimon is leading the team in Sydney.
Bensimon said: “We’ve got a renewed focus on our Sydney business – our aim is to substantially grow our offering in the local market over the next 12 months.”
Just over half (51 per cent) of professionals who have been working remotely do not yet feel safe and happy to return to their co-located workplace, according to a survey of more than 3,000 working professionals by recruiting experts Hays. Of these, Western Australians are the most confident, with 73 per cent of those who […]
Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]
Following a period of sustained growth and client wins, B2B technology marketing consultancy, Splendid Suggestions, has laid some solid foundations to support the business through the next phase of growth. Off the back of a number of organic referrals from Australian–based clients sharing success with global counterparts, Splendid has recently appointed London-based Jess Littlewood (right, pictured), to lead the UK business and grow the new regional team. Of the appointment, Tim Sands, Co-Founder and Managing Director of Splendid says “Jess […]
VMG Digital, which creates bespoke, mobile-first video creative, optimised for social media platforms, today announces it has been appointed as a global Creative Marketing Partner for the TikTok Marketing Partner Program. Since launch in August 2020, the TikTok Marketing Partner Program gives brand marketers access to tools to create, measure and optimise ad campaigns on […]
Independent media agency MediaSmiths today announced the appointment of senior media executive and former insights lead for independent agencies and direct clients at Nova Entertainment, Natalie Murray, as a new Senior Account Planner/Buyer. Murray will be responsible for end-to-end management, planning and buying for several of the agency’s key clients, ensuring outcomes are delivered. She […]
IAB Australia today announced Playground xyz and Are Media (formerly Bauer Media) as the winners of its inaugural IAB Australia MeasureUp Awards. Selected by the members of the MFA Interactive Committee, the winners will present their research during the 4th Annual MeasureUp conference which begins today. Playground xyz was awarded Best Advertising Effectiveness for its […]
Stockland has partnered with Sydney-based presenter, stylist and author Jules Sebastian on a six-part Instagram TV recipe series – with episodes released monthly – in an effort to inspire customers to create healthy, easy-to-make meals from their kitchens at home. The series kicked off this month with an online demonstration from Jules on making the […]