Publicity and events agency Kate & Co. has announced four new business wins in its fashion and lifestyle portfolio.
The accounts Melbourne Spring Fashion Week, activation of Lavazza’s Melbourne Cup Carnival sponsorship, Levi’s and Novo Shoes.
Kate & Co. has been re-appointed by City of Melbourne to manage the public relations for 2017 Melbourne Spring Fashion Week (MSFW), following a campaign last year. The agency will focus on media relations, ambassador management and influencer engagement for MSFW.
Kate & Co. will also manage the PR for Lavazza’s sponsorship of the 2017 Melbourne Cup Carnival.
The agency has worked with Lavazza since 2015 in PR campaigns for the brand’s various Australian sponsorship properties, including the Australian Open, Melbourne Cup Carnival, Virgin Australia Melbourne Fashion Festival and the Lavazza Italian Film Festival.
In addition, Kate & Co. has been appointed to manage the media relations and guest list for Levi’s ‘Live In Music’ campaign, having worked with the iconic fashion label since 2013.
Kate & Co. has also picked up the media relations duties for Novo Shoes’ upcoming Spring Summer campaign following three years of seasonal campaigns for the national brand.
Kate Keane, co-director of Kate & Co., said: “These recent new business wins are a testament to our team’s strong relationships and results. To see long-term clients continue to choose Kate & Co. as their PR partner is something we take great pride in.
“Our team is looking forward to working with City of Melbourne, Lavazza, Levi’s and Novo on these upcoming campaigns.”
In addition to the recent new business wins, Kate & Co. has also expanded its Sydney team, including relocating to a new office space in Darlinghurst. Co-director Kate Bensimon is leading the team in Sydney.
Bensimon said: “We’ve got a renewed focus on our Sydney business – our aim is to substantially grow our offering in the local market over the next 12 months.”
The Western Bulldogs remained in contention to take the top prize right through the 2023 season despite inconsistent results but ultimately missed out on the finals series for the first time since 2018. Welcome back to B&T’s Spotlight on Sponsors series, where we unpack all the major sponsorship news from each NRL and AFL team in the lead-up to the […]
Guardian Australia has recruited a new partnerships manager, Charlotte Byrne, following a push for strategic content collaborations with major advertisers. Byrnes will join Guardian Australia as partnerships manager from Schwartz Media team, where she was previously responsible for leading and developing the sales team across direct, agency and media partnerships. Guardian Australia is a free […]
Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]
Carat Perth client partner Michelle Testa (pictured) has been named as the new chair of the Oasis Committee with a remit to deliver continued financial support to The Salvation Army on behalf of the WA Advertising and Communications industry. Testa, who takes on the chair has been a member of the Oasis Committee for several […]
In this guest post, Sarah Tilleke, Adobe ANZ Solutions Consultant (pictured below), says now’s a great time to take control of your marketing processes thanks to the rise of generative AI. Small business owners would agree that while a standout marketing campaign is essential if you want to grow your business, far too often the […]
Canto has announced that it has chosen Sydney to establish its APAC hub, to service its growing client base and to scale up growth in the ANZ market. The growing software business already works with 3,000 customers globally and notable Australian companies – such as Ramsay Pharmacy, Journey Beyond, Charles Darwin University and Cotton On […]