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Reading: JWT Melbourne Enlists Georgia Bruton To Boost Shopper Marketing
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B&T > Marketing > JWT Melbourne Enlists Georgia Bruton To Boost Shopper Marketing
Marketing

JWT Melbourne Enlists Georgia Bruton To Boost Shopper Marketing

Staff Writers
Published on: 26th July 2016 at 11:41 AM
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Georgia Bruton has joined J. Walter Thompson Melbourne to head up the agency’s growing shopper business. Bruton will lead the JWT Melbourne agency’s in-house Shopper teams, members of which are integrated into client teams across the agency.

Bruton will also split her time to devote attention to the strategic and creative solutions delivered on the agency’s largest shopper client, Treasury Wine Estate.

Bruton’s previous role was as national MD for shopper specialist agency Integer.

JWT Melbourne managing director Michael Godwin said, “Shopper now accounts for around 20 cents in every dollar of revenue we earn and it is growing fast, so the time is right for us to create this new role and invest in someone of Georgia’s calibre and experience to lead this part of our business.

“Increasingly, clients require an agency to take a ‘store out’ approach to campaign planning and development. So I’m thrilled we’re able to offer them someone with Georgia’s expertise and passion for this space; nobody in this market knows more about the discipline than she does.”

Commenting on her motivation for her move, Bruton added, “JWT has always been a pioneering agency, and it’s this core spirit which sparked my enthusiasm to join.

“The agency has impressive new-business momentum, a very talented team and strong WPP network – the perfect ingredients to be a part of our global shopper ‘community’ and locally, to lead the evolution on this increasingly important discipline.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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