Freedom Foods has announced that Jennifer Hawkin is joining their team to enhance and lead a new campaign by Freedom Foods which looks to showcase the company and its mission of making food better.
“Like Jennifer Hawkins, Freedom Foods is a great Australian success story,” said Rory Macleod, managing director at Freedom Foods.
“We have spent many years being the leaders in healthy cereal and snacks and have invested in consistently producing foods that are healthy and delicious. Our philosophy of making food better is at the heart of everything we do as is our provenance, our ingredients and our taste. Jennifer is the perfect partner to help us share this amazing story whilst inspiring Australians to make healthier food decisions.”
Hawkins commented, “I am very excited to be working with Freedom Foods; food is such an important part of my life and I have been a fan of their products for a few years now. The company has helped establish health food sections in the supermarkets and they were doing gluten-free long before it became commonplace. I am thrilled to help Freedom Foods promote a healthy start to the day.
“In one of my first meetings with the team from Freedom Foods, they told me that 95 per cent of Australians do not shop in the health food aisle. I was amazed, I think it’s important for people to know where to find healthier options, and what brands to trust.”
With a huge following, Hawkins will bring with her an audience of fans who understand her standards, ethics and principals and who value her as a respected role model.
Freedom Foods works closely with Australian farmers to ensure the highest quality products are used in their products. Freedom Foods’ ranges of cereals, snacks and beverage products are available in the health food isles of Woolworths, Coles and other independent grocery and health food stores.